Master of Business Administration / Master of Marketing and Digital Strategy

Business Leadership Meets Marketing Innovation

This combined program allows students to broaden their business expertise while gaining specialist skills in marketing and digital strategy. Students will develop high-level leadership, strategic and analytical capabilities through the MBA, alongside targeted knowledge in marketing, branding, digital platforms and consumer engagement.

Ideal for aspiring managers and marketing professionals, the program blends core business foundations with cutting-edge digital marketing strategies—preparing graduates to lead, innovate and succeed in a rapidly evolving global business landscape.

what you will study

This program develops your understanding of marketing strategy principles, consumer psychology and behaviour, and strategic tactics. Specialisation in particular aspects of marketing is also offered within:

• Media and advertising strategy
• Brand value creation
• Customer experience management
• Digital marketing
• Data-driven marketing research
• Marketing analytics
• Social media marketing
• Content creation and storytelling.

Find out when applications close for available intakes

Review the information below and submit your application now.

This program is open to online international students. Applications to study online are now open. Review the information below and submit your application now.

Both students and education agents can submit applications online. This is our preferred way of application. You can save your application after you have started, and come back to it later.

To ensure a smooth application process, please complete the following steps before applying:

Note: Applicants must demonstrate that they meet the University of Newcastle’s English Language Proficiency requirements.

Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy.

In the application portal, you can enter the program you wish to study and upload relevant documents needed as part of your application. It is recommended you submit your application a minimum of 12 weeks before your intended semester of trimester start date.

Career opportunities in Marketing exist across all industries. Roles can span areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability.

The skills and knowledge you will gain in this program underpin many senior roles including:

• Marketing Manager
• Strategic Planning Manager
• Business Management Consultant
• Marketing Communications Director
• Business Development Director.