Master of Marketing and Digital Strategy

Master Data-Driven Marketing and Digital Strategy

This program is comprehensive, contemporary and practical. It equips you with digital transformation skills and data-driven insights to promote socially responsible marketing fostering a strategic and entrepreneurial mindset.

The program can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two, to allow you to balance your professional and personal life and study at a time and pace that suits you.

what you will study

This program develops your understanding of marketing strategy principles, consumer psychology and behaviour, and strategic tactics. Specialisation in particular aspects of marketing is also offered within:

• Media and advertising strategy
• Brand value creation
• Customer experience management
• Digital marketing
• Data-driven marketing research
• Marketing analytics
• Social media marketing
• Content creation and storytelling.

Find out when applications close for available intakes

Review the information below and submit your application now.

This program is open to online international students. Applications to study online are now open. Review the information below and submit your application now.

Both students and education agents can submit applications online. This is our preferred way of application. You can save your application after you have started, and come back to it later.

To ensure a smooth application process, please complete the following steps before applying:

Note: Applicants must demonstrate that they meet the University of Newcastle’s English Language Proficiency requirements.

IELTS Overall Minimum 6.5

This program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing, and sustainability. The skills and knowledge you will acquire underpin many senior roles including: