Sports Media and Communications

This course will prepare you for a career in various media roles within the sports industry; whether your dream job is in broadcasting, marketing, social media, content creation, public relations or advertising. Studying core media modules, with specific focus on the sports sector and with an emphasis on production techniques, you will gain the key creative skills and practical expertise to plan, create and reflect on the digital communications that are the lifeblood of contemporary society.

• Explore the societal impacts of mass and social media - how these powerful industries influence, manipulate and inspire change.
• Develop your video and audio production skills; working in a small group to create sophisticated media content.
• Explore the legal, ethical and regulatory debates that underpin the media and communication industries and develop your understanding of the relevant laws, regulations and professional codes of conduct
• Understand how different organisations use media and communications tools to create forms of individual and collective persuasion.
• Become a critically informed and highly reflexive media practitioner.

You will gain a solid foundation for your chosen career path, with a strong focus on providing practically applicable skills that employers within the industry need and value. With both academic and practical experience, you will be prepared to unlock your future career aspirations.

• Develop practical broadcasting and production skills through the use of our specialist teaching zones (e.g. Media Lab and Podcasting booths).
• Your theoretical understanding will be enhanced by opportunities to learn, develop and demonstrate a wide range of practical and applied skills and competencies.
• You'll work closely with our network of industry partners, who provide guest sessions, industry-based insight days and placements to UA92 students. Speakers include guests from the BBC, SKY, Reach and many more.
• No traditional end-of-year exams. Assessments will be practical and competency-based where possible* including individual and group work in a range of formats such podcasts, reports, audio and visual projects and presentations.

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