This course is recognised by top professional bodies, including the Chartered Institute of Marketing and the Institute of Data and Marketing.
Overview
Marketing turns ideas into impact. It sits at the heart of every great business – shaping how brands connect, communicate and create change.
You’ll explore the ideas, models and tools that drive modern marketing, and learn how to apply them to real campaigns, audiences and industries. You’ll combine strategic thinking and creative know-how to craft stories that inspire action, developing your knowledge of customers, markets, strategy and brands.
With strong industry links, live client projects and a digital-first curriculum, you’ll gain the confidence and experience to thrive in a fast-moving, global industry.
This course is accredited by the Chartered Institute of Marketing (CIM) through the Graduate Gateway programme, giving you access to an internationally recognised qualification and exemptions that can fast-track your professional development.
Above all, you’ll graduate ready to use marketing as a force for good – driving growth, innovation and positive change in a connected, sustainable world.
- Marketing that mirrors the real world. Every module reflects the fast-paced demands of modern marketing – from data-driven decision making to campaign strategy and content creation.
- Create, design and tell your story. Showcase your creativity through infographics, videos and campaign concepts that bring your ideas and your personal brand to life.
- Learn by doing. Build your experience through live client briefs, placements and international opportunities that put your skills into practice.
- Learn from the experts. Be taught by academics and professionals who bring experience from global brands and leading agencies.
- Real industry experience. Students have secured year-long placements with leading organisations such as Samsung, PwC, Honda, CrossCountry Trains, Bosch and many more.
- Proven results. 90% of our graduates are working or studying further within 15 months of graduation – a testament to the employability focus that runs through everything we do.
- Get involved in DMU’s BizSpark Challenge – a unique opportunity to work on real challenges faced by real companies. You’ll be engaging with them to help solve the big problems, developing and putting into practice key business skills.
You’ll learn in our dedicated marketing and business spaces with access to creative labs, Adobe Creative Suite, analytics software and the Bloomberg-equipped Trading Floor.
The Faculty of Business and Law is a signatory of the United Nations’ Principles for Responsible Management Education for integrating sustainability in the curriculum.
We work closely with our advisory board, made up of industry professionals, to make sure our courses are designed with the latest skills and knowledge valued by employers.