Course overview
This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis.
With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialist routes through the course, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.
The four e-Business specialisms are:
Data Science and Analytics
Digital and data technologies have rapidly become some of the most important assets of the modern organisation, bringing both challenges and opportunities. These two areas have a symbiotic relationship: a business’ digital platforms generate volumes of valuable data, whilst the analysis of this data enables a business to further develop, personalise and optimise these platforms. On this specialism, you will develop skills and knowledge in areas such as Big Data, Statistics, Analytics and Machine Learning, whilst at the same time building a working knowledge of the tools and techniques used to devise and maintain effective digital platforms.
Digital Technology Management and Consultancy
Technology Management is of strategic importance to companies and governments worldwide and is essential for national competitiveness and prosperity. This specialism focuses on emerging and evolving technologies and the approaches, tools and techniques to manage these technologies in a global, collaborative environment. You will gain expertise in managing the development, acquisition and operation of technology within a business environment. You’ll understand digital technology and transformation; analyse existing industries, develop business models, and hone consultancy skills.
e-Commerce and Digital Analytics
Global e-commerce is booming and many companies are rethinking their e-commerce strategy, whether that is by entering the online retail environment for the first time, or by re-evaluating their current online setup. E-Commerce enables businesses to expand their operations by reaching customers world-wide, and this specialism will provide a comprehensive understanding of how to implement effective e-Commerce solutions from both a technical and a business perspective. It is suitable for candidates looking to create their own e-commerce business, move into a consultancy role, or manage the e-commerce activities of a well-established business.
Digital Marketing
Digital Marketing plays an important role in the success of businesses, both large and small. Through digital marketing channels and techniques, businesses are able to reach customers in a cost-effective way, which is both scalable and measurable. Digital marketing enables businesses to communicate with customers at every stage or their journey, to make informed decisions about messaging, to better understand customers’ needs, and to maintain strong customer relationships. Through this specialism you will learn to effectively utilise digital marketing channels to deliver successful campaigns and will explore the use of cutting-edge technologies and techniques for analysing customer data and achieving digital transformation throughout the organisation.
You will find the modules for each specialism under the ‘modules’ tab.