برنامج البكالوريوس في الثقافة والاقتصاد: دراسات الإعلام والاتصالات

The core subject, Media and Communication Studies, teaches students the basic principles and theories of communication and media systems. The scientific analysis of communication forms and the media is at the heart of the bachelors program. You will investigate how the Internet, news and films influence and change social systems and society. Courses in business English supplement the program.

You can choose to study Business Administration or Economics as a combination major. If you choose Business Administration, you can attend courses on finance, marketing, management, business informatics, accounting, and production. Students can attend seminars to specialize in business ethics. If you study Economics as your combination major, you will learn about statistics and gain an insight in microeconomics and macroeconomics. A further focus is placed on economic history.

German language proficiency
If you are not a German citizen or do not have a German university entrance qualification (e.g. Abitur or equivalent school leaving certificate), you must prove German language proficiency at C1 level.

Selection statutes
Under “Application and selection” we have compiled the most important selection criteria of the program for you. For more detailed explanations of the selection process and the legally binding requirements of the degree program, please refer to the selection statutes.

Application

• The application deadline for our bachelor's programs for the fall semester 2022/2023 will start on 1 June and will end on 15 July 2022.

Read more: Website of the Admissions Office

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