Hacettepe University in Turkey 

As Hacettepe University, we compete with national and international universities. We race with our competitors to host the best students and academicians, to promote the researches carried out in our university and to provide support to our projects. We strive together to provide the best job opportunities for our graduates and to create the best academic opportunities for our employees.

We need to work harder together to ensure that our university is consistently at the forefront and to continue to be an accepted academic institution in national and international fields.

One of the secrets of success is to have a strong and prominent name that gives the right message. As we all know, the reassuring image of Hacettepe University reflects the true identity of the university. In all our studies, the Hacettepe brand must be original and accurately defining the identity of the university.

The expressions used by the communication sources of the university, whether individual or institutional, are a reflection of Hacettepe University. Hacettepe University Institutional Identity Guide was prepared in 2007 to accurately determine the definition of our identity visually and to establish the way of communication. Each element described in the guide is a complementary value to Hacettepe University's institutional identity and integrity must be maintained under all circumstances.

The brand of the university is a fundamental element of Hacettepe University identity. This brand was developed to represent the university in all communication channels. Consistent and continuous use of the brand will strengthen the visual identity of the organization.

To ensure sustainability, we believe that all stakeholders who use the brand, regardless of personal preferences, take into account the recommendations described in the Hacettepe University Institutional Identity Guide booklet, and what will help to develop and maintain institution belonging in our University.