Advertising and Digitalrketing

The Advertising and Digital Marketing BA (Hons) degree is an integrated course combining advertising and digital marketing theory and practice.

The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, small and mid-size enterprises (SMEs), non-profit, non-governmental organisations (NGOs) and charities. 

You can expect to gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline. 

The Advertising and Digital Marketing BA (Hons) degree is a specialist integrated course combining advertising and digital marketing theory and practice.

• The course assessment strategy is designed to incorporate a range of innovative and authentic assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with the necessary skills to boost your career potential.
• The use of the DigiComm Lab⁴ supports the development of your digital literacy skills through using digital marketing platforms and software. 
• Networking with international alumni and employers through guest speaker events and projects² 
• The development of specialist subjects and modules in the second and final year which include advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience. 

Students applying with an International Baccalaureate. Please check the specific course page for the points needed.

Students who have 3 A-level passes with a minimum grade of C or above.

Students who have achieved a Diploma with 2.5 GPA out of 4 or 3.0 CGPA out of 5 (This is subject to syllabus match)

Students who completed American high school should have 2 APs with 2 points or higher.

Careers and opportunities

Upon successful completion of the course, you will be able to: 

• Apply appropriate business concepts, models or techniques to analyse marketing problems. 
• Source, analyse and apply appropriate marketing information to support decision making. 
• Present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications. 
• Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures. 
• Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing. 
• Effectively use specialist tools in digital and social media marketing using appropriate software⁴.
• Apply appropriate techniques to solve a range of different business management problems, including those of a financial nature.  

Our Advertising and Digital Marketing BA (Hons) aims to provide a degree which can easily facilitate entrance into general business management roles or act as a springboard for roles such as a Sales Manager, Category Manager, Market Research Manager or Marketing Manager. You can expect to develop a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to potential future specialist career options in such areas as advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management. 

Through completing the degree you will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline. In previous years students have secured roles at companies such as IBM, L'Oreal, Rolls Royce and Warner Brothers. 

Through UCAS

If you are applying for an undergraduate course, you may choose to apply through Universities and Colleges Admissions Service UCAS. 

Through a country representative

You can get help with your application from one of our overseas representatives.