Advertising

You will study specialist modules in advertising strategy, media planning, creative campaign development and brand management and communication. As a combined Honours course, you will then select another subject area to pair with Advertising. There are a lots of options, including Marketing, Business Management, Events Planning, Digital Media, etc.

You will explore areas including:

• advertising campaign development
• consumer behaviour and insight
• creating advertising, PR and social media content
• brand management
• marketing – from basic operations to strategy

In your first year of study, you will take introductory modules that give you a solid grounding in marketing with some wider business knowledge. In your second and third years, you will take core modules to build your branding, digital and consumer knowledge, with option modules to help you develop your career interests. Options include content creation and copyrighting, marketing research, digital and social media marketing, international and intercultural marketing communication.

If you are looking for opportunities for travel there are short European trips, modules and schemes to spend a year in North America. In addition, between years two and three, you can choose to spend a year in a full-time, paid work placement, with support from the Business School and the University’s career development service. This valuable opportunity enhances your knowledge and professional development.

The advertising industry plays a key role in communicating between the organisation and its customers – online, outdoor and through different media and social media channels.

With the growth of digital media, advertising has become more challenging. In order to stand out from competitors, organisations have shifted to more creative and innovative approaches to ensure their brand attracts attention and that advertising expenditure is effective.

This course puts advertising firmly in context of wider marketing and business activity. It is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity with business strategy, create effective advertising messages, and produce convincing presentations to deliver ideas.

Direct to CCCU: 
Students from Jordan will be expected to complete IFC or IFY pathways before joining UG programmes at CCCU

All applicants for undergraduate programmes will need a minimum English level of IELTS or equivalent 6.0 overall, with no less than 6.0 in writing and no less than 5.5 in all other bands. Some programmes require 6.5/7.0 – please contact the International Office if you are unsure of your course requirement.

For postgraduate entry all applicants will need a minimum of IELTS 6.5 with no less than 6.0 in writing and no less than 5.5 in all other bands or equivalent. Some courses have a higher requirement – please contact the International Office if you are unsure of your course requirement.

For International Foundation entry all applicants will need a minimum of IELTS 5.0 or equivalent, with no less than 5.0 in writing and no less than 4.0 in all other bands.

If you have taken an IGCSE exam in English and have a Grade C, this will also usually be acceptable for most undergraduate courses.

We are also able to consider some non-UK English qualifications for entry. The International Admissions Team will advise if they are able to accept your English language qualification once you have applied.

The advertising and branding industries play an increasingly important role in the global economy. Successful graduates are equipped to work in a wide and varied range of roles across the advertising industry, from specialist advertising and media agencies to working within in-house marketing departments. There are also opportunities to work in brand management and communication, digital marketing, public relations, social media strategy, and media planning. Alternatively, you may wish to go on to postgraduate studies in marketing, brand communications and branding strategy.