Advertising

Boston University

United States of America, Boston

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Boston University

United States of America , Boston

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesJune-2021 August-2021

Go to the official application for the university

Duration 12 month(s)

Tuition Fee

USD 56,854 / year

Apply Date August-2021

Next Intake June-2021

Advertising

About

Overview Our evening courses combine core advertising fundamentals with the latest approaches in digital content and marketing, preparing students to compete in the fast-paced, ever-changing world of communication—whether they are newly entering the field or seeking to enhance their industry knowledge and experience.Students can customize the advertising program at Boston University by choosing a sequence of courses that provide an understanding of interactive, digital content, or by focusing on international marketing and management. We also make sure students master the arts of presenting a pitch and working collaboratively. I want to find another Master Course Through case studies, hands-on practice, market research, and analysis of what works, our curriculum covers:Interactive mediaBranding and creative developmentAdvertising management and strategyInternational marketingMass communicationLearning OutcomesAn ability to solve contemporary marketing problems from strategic, creative, and technological perspectives.A sound understanding of the principles of digital advertising.Proficiency in the communication of ideas using coherent persuasive skills in writing and oral presentation.

Practical, cutting edge, and well-rounded, Boston University’s part-time Master of Science (MS) in Advertising is a hands-on, professional program offered through BU’s College of Communication and Metropolitan College.

Disciplines

Film, Photography & Media

Media Studies & Mass Media

Communication Sciences

Requirements

Other Requirements

1 : A completed Application for Graduate AdmissionThree letters of recommendationA personal statementA current résuméTranscript(s)International Student Data FormAuthorized financial statement from a bank (original, shown in U.S. dollars)Copy of current I-20 and I-94, both sides (if applicable)Letter of financial support from a sponsor (firm, government, parents, etc.)Notarized English translations of all documents not in English