Applied Communication – Bachelor of Communication

You'll explore theories of communication and communication practices to solve global grand challenges in an immersive environment. The focus on social change empowers you to share your insights and innovative ideas where they matter – in policy-making and multi-media spaces across local communities, national platforms and global forums.

Join the communication qualification that's ranked #1 in Aotearoa New Zealand by QS. We teach applied communication to solve complex societal, cultural, environmental, and technological challenges.

The courses focus on developing your critical problem-solving abilities, with foundations in state-of-the-art communication theory and research addressing real-life challenges.

Our staff come from diverse global cultures and are recognised as leaders in the discipline. They bring rich experiences researching, developing and evaluating communication applications.

Choose Applied Communication and start your journey to becoming a transformative communicator!

What you will learn

The Applied Communication coursework is designed to cultivate your creativity through immersive problem solving in a practice-based learning environment, where communication theory blends with practice. From case studies to policy briefs and communication advocacy campaigns, you'll learn to develop practical communication solutions, making a lasting impact on community, society, and the world.

Te Tiriti and cross-cultural competence

Today’s interconnected world needs effective cross-cultural communicators. We embrace the rich tapestry of Aotearoa New Zealand, integrating the principles of Te Tiriti throughout the curriculum, centring Māori values and principles. As an agent of change, you’ll shape the future of communication practice by learning to create research-informed culture-centred communication solutions.

Practical and employer-ready

We developed the Applied Communication major after extensive consultation with communication practitioners across a range of sectors. Our courses will enhance your critical analytic capacities that are in high demand across public, non-profit, and business sectors.

The focus on effective communication practice will hone your communication skills through case study exploration, research-based communication inquiry, policy analysis, and communication design.