BA (Hons) Business Management (Marketing) (Top Up)

During this one year Business Management (Marketing) (Top Up) course you will examine core aspects of business such as business strategy and communication in a global context, whilst also getting the chance to conduct an investigation into a business problem that allows you to apply your business acumen to a real life scenario.

In addition to studying four core business modules that will broaden your understanding of how businesses operate, you will also study two additional modules specialising in marketing. These specialist modules will allow you to acquire expertise in developing marketing strategies for countries across the globe and examine marketing practice and its relevance in contemporary business.

Core business modules

• International Business
• Business Strategy
• Business Research Project
• Business Communications

Specialist marketing modules

• Customer Service Excellence
• Emerging Themes in Marketing

There are some traditional lectures, but the majority of your learning will rely on interactive seminars, supported by online study materials. We also arrange an induction programme, so you can get to know your tutors and other students before you start studying and hit the ground running on the first day of term. You will use the latest real-life data and case studies to help you learn, making your studies as relevant as possible to what you will experience in the workplace.

You will usually have to complete coursework as you progress, and normally sit exams at the end of each academic year.

Successful completion of a HND in Business Studies or Business & Accounting, a Foundation Degree in Business Studies, Service Sector Management or Retail Management, or an equivalent qualification e.g. a Diploma in Higher Education or ILM Leadership and Management (Level 5).
 
Consideration will be made on an individual basis for alternative qualifications and/or relevant experience providing students can demonstrate sufficient related knowledge and understanding to equip them for level 6 study in a business discipline. Applicants will need to demonstrate 240 credits (or equivalent) and the Universitys Recognition of Prior Learning (RPL) policy may feature in the decision to offer a place on the course.

For international students, information can be found on the Universitys website and international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

This marketing course is designed to further enhance your employability by adding to your existing portfolio of qualifications and skills.

Topping up a HND qualification or equivalent provides you with a great base to pursue a career in business whilst also having the opportunity to gain access to various professional bodies in business. From brand management to sales, throughout the course you will be exposed to real life scenarios and situations that will equip you with the essential skills required to start a successful career in marketing.

Recognising the need for our graduates to be able to stand out in a competitive jobs market, the University of South Wales has developed a series of employability initiatives that exist within each academic Faculty.

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.