BA (Hons) Fashion Culture and Business

BA (Hons) Fashion Culture and Business is a communication and humanities orientated course that will deliver a curriculum based on the growing emergence of social responsibility within the industry of fashion. Fashion communication is evolving. The industry is now under pressure to produce 'proactive advocates of diversity and inclusivity' (State of Fashion 2020). The course will cater for the need to train communication literate professionals who command an understanding of empathy towards a variety of global audiences.

This course aims to provide you with a pedagogical structure that facilitates the learning of research methodologies, both qualitative and quantitative. You will be required to engage with communities, locally, nationally and internationally in order to produce outcomes that focus on the analysis of socio-economic and geographic phenomena relevant to the industry of fashion.

The course will offer you the opportunity to work closely with other students within the University of East London's Fashion department and other departments within the School of Arts and Creative Industries.

The course will also focus on the utilisation of the University of East London's rich background in diverse student cohort by conducting research practice that engages with both active students and potentially, alumni, whilst following the University's protocols on ethics in research.

Digital media outcomes will be a focus for the course, concentrating on the development and refinement of visual diaries, reports and presentations.

The course will work with local communities directly within the borough of Newham via organisations such as Spotlight and the Eastside Youth centre.

You can also take this course with a foundation year (FY), which means you it will take you four years to complete the course full-time, and eight years to complete the course part-time.

If you don't meet the entry requirements for a BA, you can study this course as an 'extended,' four-year programme . You'll begin by taking a foundation year which prepares you for a successful transition to the BA degree. This means it will take you four years to complete the course full-time, and eight years to complete the course part-time.

Our fashion culture and business degree will give you a broad knowledge and understanding of the fundamentals of essential cultural topics within fashion and business.

You will develop a good knowledge of the influences on and factors involved in design thinking and iteration such as:

• Cultural Appropriation
• Diversity and Innovation
• Storytelling and Visual Communication
• Brand Identity
• Fashion Business and Globalisation
• Conceptual and Historical Theory and Issues in Fashion

You will also develop an in-depth understanding of visual communication and research that lightly links in with psychology through brand and consumer analysis and demographics. This knowledge will be backed up by subject-based practical skills such as the ability to design and conduct research, to analyse and interpret quantitative and qualitative data, and awareness of ethical issues and principles in research on cultural identity.

You will have the opportunity to learn new creative processes and skills that could lead to a number of outputs in moving image, publication or portfolio.

Key to many careers and employers - you will also develop thinking skills, including ideas and concept generation for fashion, individual and collaborative responses to set fashion projects, critical thinking, and appreciation of multiple perspectives and approaches. Other skills for life and work include effective management and organisation of time, communication, computer literacy (Adobe suite: InDesign and editing software), interpersonal and group skills.

• Tawjihi: 60% for Foundation
• 3 x AS Levels: Foundation
• US High School Diploma: GPA 2.0 for Foundation
• US High School Diploma: GPA 3.0 + SAT1 1070 for Direct Entry to Bachelor's
• International Baccalaureate (IB): 25 points with minimum 15 at Higher Level for Direct Entry to Bachelor's
• 3 x A Levels: Direct Entry to Bachelor's

Fashion is an industry full of vast opportunities and much-needed skill sets that are continually involving. The great thing about studying fashion and developing core skills is that you can work practically anywhere and not just within fashion.

Studying fashion culture and business will give you the opportunity to work in various creative sectors such as media and communication. Jobs include diversity manager, innovation manager, art director, editor, journalist, PR manager and much more.

Having a key understanding of culture and diversity is in demand by employers which is likely to put those studying this type of degree in prime position after they graduate.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.