BA (Hons) Fashion Marketing

The BA (Hons) Fashion Marketing course provides you with the current knowledge and practical skills required for a career in marketing and the lifestyle industries. Along with the creative process associated with maximising profit and value to a community-based initiative or fashion related business, you will identify how local and global brands communicate to their consumers, and deconstruct how and why economic, environmental and societal factors, contribute to brand loyalty, consumer engagement and their values, along with the revenue this generates to our creative industries and government.

Throughout this course, you will understand the importance of marketing principles and strategies, along with academic theories to underpin the outcomes of your coursework. Your modules will be centred around problem-solving scenarios, addressing a cause or need, applicable to our local east London community or fashion brand. You will apply critical thinking strategies, as well as analysing and interpreting data to create new opportunities and possibilities to engage a specific target consumer. You will learn Adobe InDesign, Creative suite and Photoshop to communicate and implement your ideas in accordance with a specific brief. On occasion you will conduct group work activities, to understand the importance of collaboration and teamwork. The objective is to build both your confidence and employability skills. This has been evidenced with brands such as Amazon, Asos, Fashion Minority Report, Never fade Soho & That Gorilla Brand.

The course structure is aligned to the below UEL acronym applicable to each year of study. Each module equals 20 credits. You will need to pass 120 credits each year to progress onto the following year. There is an option to take a placement industry within your second or third year of study.

Placement year is optional between L5 or L6 = 120 credits

Total credit to pass BA (Hons) Fashion Marketing  = 360

This course is ideal for students who wish to pursue their career within localised initiatives or fashion related brands. We encourage students to develop entrepreneurial endeavours. It is not essential for you to have a background in the creatives industries. However, demonstrating accountability, curiosity and dedication in accordance with the relevant A level or GCSE grades are the essential criteria we encourage for all applicants, to be part of the changing landscape of fashion marketing. 

Foundation year course

If you don't meet the entry requirements for a BA, you can study this course as an extended, four-year programme. You'll begin by taking a foundation year which prepares you for a successful transition to the BA degree. This means it will take you four years to complete the course full-time, and eight years to complete the course part-time.

With a combination of theory-based and practical based modules. You will obtain the grounding to market fashion related product both innovatively and effectively, applicable to the changing landscape of fashion related marketing. 

In the first of your three years - four if you take the optional year-long placement - you'll explore key debates in today's fashion business, relevant to industry ethics, as part of your introduction to marketing.

Level 4: U = Upgrade

You'll learn about the seven Ps of marketing and additional critical thinking theories to broaden your knowledge of study on this course. You will analyse and interpret data to demonstrate how this translates to the consumer life cycle, through the below of recognised tactics. 

• Product
• Price
• Promotion
•  Place
• People 
• Process 
• Physical evidence 

You will investigate the critical and contextual awareness to fashion, along with exploring the relevance of how this contributes to micro and macro trends. You will implement your learning through practical based activities, along with pitching your development and outcomes to lecturers, peers and industry professionals. This will help to build your confidence, employability and resilience throughout this course.

Level 5: E = Employable 

You will reflect on the learning from level four modules, to create individual self-promotion and branding. You will independently create a fashion retail business, addressing a cause, need or problem applicable to today's fashion industry.  You will work on CV development, to support your application for internships and work placements on collaborative projects which underpin your team working skills in accordance with industry standards. You will investigate campaign management and fashion promotion on film. You will deconstruct the creative concepts to reimagine new opportunities for a target consumer, community initiatives or fashion related business or service.  You will identify how your concepts translates through visual merchandising. You also have the option to find and obtain a year long placement within industry. Advice and guidance will be provided to support you on this decision; this will help to build your confidence, employability and resilience throughout this course.

Level 6: L= Leaders

You will combine all your learning to start a final major project of your choice. You will work on additional modules which leverage your employability skills in preparation for a career within the creative and fashion related industries.

• Tawjihi: 60% for Foundation
• 3 x AS Levels: Foundation
• US High School Diploma: GPA 2.0 for Foundation
• US High School Diploma: GPA 3.0 + SAT1 1070 for Direct Entry to Bachelor's
• International Baccalaureate (IB): 25 points with minimum 15 at Higher Level for Direct Entry to Bachelor's
• 3 x A Levels: Direct Entry to Bachelor's

We expect our fashion marketing graduates to reap the same sort of success in the business that so many University of East London fashion students have enjoyed.

We've seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses.

It's a good bet that our dedicated Fashion Marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management and trend prediction.

Three recent graduates, who studied marketing as part of their design course, have already gone on to land jobs as buyers for Urban Outfitters, Anthropologie and Marks & Spencer.

History shows you get noticed on our fashion courses - especially when your abilities are showcased at the annual Graduate Fashion Week show, attended by some of the industry's leading creative talents.

At Graduate Fashion Week 2015, one of our students, Chloe Draper, was declared the winner of the prestigious Fashion Marketing Award.

Fashion is a competitive world and everything we do is geared towards helping you succeed in it. Rebecca Ellwood, one of our graduates who is now working in PR for Value Retail, the owner of luxury shopping outlets in Europe, sums it up when she says, "Studying fashion at UEL is hard but rewarding. But, as they say, nothing worth having is ever easy!"

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.