BA (Hons) Music Business Management

Are you an aspiring music manager, record label executive, live event organiser or a business-savvy recording artist who wants to get ahead of the pack with enhanced knowledge and skills?

The BA (Hons) Music Business Management degree aims to nurture creative and ambitious students with a passion for music and business, developing in them future-facing skills and critical knowledge required to develop a successful career in the modern music industry.

This is possibly the most exciting time to be entering the music business with digital opportunities bringing a renewed optimism and five years of solid industry growth. Young, ambitious and skilled new entrants are better placed than most to prosper in the new global streaming economy with many of the rules yet to be written. The skills you can learn at LCCM, including social media marketing, building an audience online with growth hacking, artist branding and data analysis, are in-demand right now.

                                                                An associate college of:

• A clear understanding of the dynamics and key organisations within the music business and its sub-sectors.
• An appreciation of the complexity of music rights and how best to protect, monetise and promote content online.
• An understanding of the cultural, social and musical history of the post-war period to the modern day
• A working knowledge of entertainment contracts, legislation and innovative business practice in the context of music management, music publishing, live events and the recorded music sector.
• An understanding of the impact of key legal cases that have impacted the business of artist managers, music publishers and recording companies
• A knowledge of international music markets
• The latest tactics and tools for successful artist branding and social media marketing
• Artist and talent development
• Event management and tour planning
• Familiarity with performance equipment and backline
• Knowledge of how to take recorded music to market
• Digital Innovation: the ability to design and build technological resources to solve market problems and satisfy consumer needs