BA (Hons) Promotional Media: PR, Advertising and Branding

This programme will give you a theoretical and practical insight into today's media landscape, driven by the growing industries of advertising, branding, and PR.

• Rated 11^th in the world by the QS World University Rankings by Subject (2023), you'll study in one of the top media, communications and cultural studies departments in the world.
• You’ll explore the relationship between new technology, consumer culture and promotional practices in a changing media landscape.
• You’ll discover how different media such as art and video relate to promotional media, and examine the development of promotional media in both historical and contemporary contexts.
• This degree is interdisciplinary, and you'll evaluate the impact of promotional activity culturally, sociologically economically and politically.
• Thanks to our strong links with industry, you'll have the opportunity to complete a work placement and develop skills to help with your future career.
• You’ll balance theoretical learning with practical skills through the production of creative work.
• You’ll learn in small groups from industry experts in media, communications, brand, advertising and more. Our series of talks and debates from world-renowned guest lectures will enrich your academic experience.
• You’ll benefit from studying in one of the world’s greatest centres for media – London – and have the chance to visit media organisations to further your knowledge.
• Inclusivity and engagement are guiding principles within the Department and we aim to take our students' lived experience into account. We’ve strived to decolonise our teaching both intellectually and culturally.

Contact the department

If you have specific questions about the degree, contact Alison Winch.

We accept the following qualifications:

A-level: BBB
BTEC: DDM
International Baccalaureate: 33 points overall with Three HL subjects at 655
UAL Extended Diploma: Merit overall
Access: 60 credits overall with 30 distinctions and distinctions/merits in a related subject
Scottish qualifications: BBBBC (Higher) or BBC (Advanced Higher)
European Baccalaureate: 75%
Irish Leaving Certificate: H2 H2 H2 H2

If you can't find your qualification here, then please visit our entry requirements page for a list of alternative qualifications.

Alternative qualifications and experience

See our full list of undergraduate entry qualifications.

We welcome students with a range of educational experiences. If you believe you may not meet the standard qualification requirements we would still encourage you to apply because we consider all aspects of your application when making a decision.

We’ll pay particularly careful attention to your personal statement, which is your opportunity to demonstrate your interest in the subject you’ve applied for. Your referees are also welcome to include any relevant contextual comments around your academic achievements. We’ll look at all these things when making a decision on your application, as well as your qualifications and grades, and may still be able to offer you a place.

International qualifications

We also accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.0 with a 6.0 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for degree-level study.