Bachelor of Arts - Bachelor of Business

Discover the interconnections between the humanities and enterprise as you consider the principles of arts and business. This flexible four-year joint degree covers study areas across business, the social sciences and humanities, giving you a well-rounded perspective on how businesses operate in different societies — from within the Tropics to throughout Australia and around the world.

In your first year, you will study core subjects relevant to all business and arts majors, building a foundation for the rest of your studies. You can also tailor your degree to suit your interests by selecting your preferred major and various combinations of a second major, or a maximum of two minors. Choose from a range of majors including Anthropology, History, Human Resources Management, Politics and International Relations and Marketing for the Digital Age.

No matter what business major you select, you will be equipped for your future career through the Work Integrated Learning (WIL) component of the Bachelor of Business degree. In your second and third years of study, you will put your knowledge and skills to the test in real-world scenarios during short-term WIL experiences, which can include internships with an industry partner. Each of these experiences prepare you for your final-year placement within a local business, where your career development will have you ready to take on whatever your post-graduation career may hold.

Expand your understanding of the nuances of business through an in-depth consideration of humanity. In the Bachelor of Arts degree, each major is designed to give you the tools to understand the world and the people around you. With the ability to identify the underlying factors of social settings, contracts and transactions, you will be able to do better business — with empathy, understanding and strategy. The knowledge you’ll gain in history, politics, economics and social systems and the skills you’ll obtain in research, observation and communication will position you to stand out from the crowd in the worlds of enterprise and the arts.

Combining a knowledge of business and enterprise with knowledge in your chosen area of the arts opens doors of opportunities in your future career. Deepen your understanding of human behaviour as you identify how business and economics influence social changes. The mix of transferrable skills that you gain with a Bachelor of Business and a Bachelor of Arts will enhance your employability. You’ll have the ability to pursue your chosen field with greater independence, using your capacity for entrepreneurship to develop your own business in the area of your arts study, such as using your network to effectively market and sell your artistic creations, becoming a consultant in the area of your expertise, or innovating new ways to make work in your field profitable.

You can choose from 3 business majors and 11 arts majors. Not all majors are available at every campus.

View the handbook for a detailed overview of available subjects.

A JCU Arts-Business degree prepares you to work across a variety of occupations and industries.

Depending on your choice of majors, you could pursue a career in areas such as human resources, policy analysis or community planning and development.

JCU Arts-Business graduates are qualified to perform roles such as business manager, employee relations advisor, organisational psychologist, business analyst, or policy adviser.