Bachelor of Arts (Major: Marketing)

A driving force in any organisation, marketing is also a constantly evolving industry that is currently responding to changing consumer demands, new delivery systems and new information platforms. Here at The University of Notre Dame Australia, our Marketing major program will teach you about proactive communication and how to analyse information as well as key skills such as writing, promotion, branding and e-marketing.

In addition to learning about advertising, consumer behaviour, strategic marketing and business research methods, you will also delve into the ethical and social responsibilities that underpin the role of marketers in today's highly competitive business environment. Other subjects include international marketing, services marketing and the increasingly important area of e-marketing.

This degree, which is taken as a second Bachelor of Arts Major, takes a skills-based approach. As a student, you will undertake 150 hours of practical workplace engagement over the course of the program and graduates can expect to find employment in private corporations, advertising agencies, government departments and non-government organisations (NGOs).

Do you want to become a marketing guru? Marketing lies at the very heart of almost every global business enterprise. The ability to connect with consumers and interpret market demand is also valued by advertising agencies, government departments and community organisations. This Bachelor of Arts program with a second major in Marketing covers the essential elements of marketing, such as advertising, promotion, consumer behaviour and branding, plus plenty of practical hands-on work experience. Contact us today to find out more about this exciting degree.

Upon successful completion of the Bachelor of Arts graduates should be able to;

1. Demonstrate broad theoretical and practical knowledge, with depth in the underlying principles and concepts of one or more disciplines or practice areas
2. Identify appropriate sources and evaluate information
3. Demonstrate an awareness of different conceptual approaches and/or research methods
4. Demonstrate the technical skills, professional skills and ethical practice required by one or more disciplines
5. Synthesise knowledge and apply skills in order to solve complex problems
6. Communicate arguments and/or ideas in a range of forms
7. Work independently and, where appropriate, in collaboration with others
8. Reflect upon personal knowledge, skills and experiences

Middle Eastern Secondary School Leaving Certificate (Shahadatal-thanawiaal- a’ama)

Graduates of this program can follow diverse career paths in the private and public sectors; Many employers will welcome the transferable skills. The following careers are open to graduates of this program: Market research analyst, public relations, event manager, advertising executive, brand manager.

You can apply directly to the University and there is no application fee.

To apply, please complete the online application form and submit it with all supporting documents.

If you prefer, you can download a print version of the international application form. The application form also contains questions relating to Genuine Temporary Entrant assessment. For more information, please download the International Program Guide.

• What you'll need to apply

  • Certified copies of your academic basis for entry
  • Certified copies of proof of English language proficiency
  • Certified copy of your proof of citizenship/residency
  • Certified copies of existing Australian visa and/or OSHC (if applicable)
  • Evidence of your ability to pay tuition fees and living expenses while in Australia

• Admissions process

  Our admissions process comprises four easy steps:

  1. Apply – direct or via an education agent
  2. Receive your offer – successful applicants receive an offer via email
  3. Accept - your offer and make fee payment
  4. Enrol – receive your eCoE and apply for your student visa (if applicable), and enrol at Notre Dame