Bachelor of Business

Learn how decisions you make contribute directly to the organisation’s success. You will be empowered with knowledge of how to become a leader in business and understand the pillars of a sustainable business model. Our lecturers’ strong network connections and the Work Integrated Learning program ensures you receive relevant industry placements.

In your first year, you will study core subjects relevant to all business majors. You can then tailor the degree to suit your interests by selecting your preferred major and possible minor.

With the aim of equipping you with real-world experience, you will start preparing for Work Integrated Learning in your first year of study. Embedded throughout the degree, employability and career development tools prepare you for your final-year capstone subject where students have the flexibility to complete an internship within a local business or multidisciplinary project for an industry partner. Students who work full-time have the option to complete an independent project for their employer.

To bolster your employability, you also have the option of completing the Professional Development program alongside your degree. Additionally, students in Townsville will have the opportunity to in the Townsville Chamber of Commerce — James Cook University Mentoring Program. In your final year, you can apply to join the program and be connected to an industry professional from the Townsville Chamber of Commerce (a JCU Alumni, where possible) who will mentor you through one-on-one sessions, virtual check-ins and mentoring events. You can look to your mentor for guidance relating to career planning, skill development, networking and job search techniques. You’ll build and strengthen your network and gain the skills and confidence necessary to excel.

Students who are based in Townsville and have completed at least one year of their degree are eligible to apply for an Australian Public Service Academy Campus position. With opportunities in the Digital and Data spheres, you can align your studies to part-time work, that may translate into a full-time job offer upon graduation. Explore the APS Data and Digital Programs page for more information.

If you are a currently serving member of the Australian Defence Force (ADF), you may be eligible for entry to the Bachelor of Business through the Army Tertiary Education Program (ATEP). Eligible ADF personnel can apply for advanced standing (study credit) to enter JCU’s Bachelor of Business in the final year of study (Year 3).* Explore the ATEP webpage to find out more and determine if you are eligible.

You can choose from seven business majors. Consult the Handbook for majors available at each campus.

You may also be interested in studying the Bachelor of Business in a joint degree:

Bachelor of Business-Bachelor of Laws

Bachelor of Business-Bachelor of Psychological Science

Bachelor of Arts-Bachelor of Business

Bachelor of Business and Environmental Science

^{*majoring in Human Resources Management or Management only.}

Additional information

JCU Business graduates are multi-skilled and are successful in finding employment in a wide range of industries.

Depending on which major/s you choose, potential careers could include:

• Business Intelligence Analyst, Information Security Analyst, IT Project Manager, Business Intelligence Consultant
• Governance Consultant, Policy Advisor, Stakeholder Management Officer, Strategic Planner, Public Affairs Leader, Government Relations Officer
• Events Manager, Tourism Officer, Marketing Officer, Market Researcher, Social Media Marketer, Brand Manager, Public Relations Officer
• Human Resource Manager
• Entrepreneur
• Project Manager
• Operations Manager