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    Bachelor of Business (Marketing) (Pathway to Master of Management (Tourism and Event Management))
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    University of South Australia

    Bachelor of Business (Marketing) (Pathway to Master of Management (Tourism and Event Management))

    University of South Australia

    University of South Australia

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    Australia, Adelaide

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    Home/Australia//University of South Australia/Bachelor of Business (Marketing) (Pathway to Master of Management (Tourism and Event Management))
    University of South Australia

    University of South Australia

    AustraliaAustralia , Adelaide

    Key Facts

    Program Level

    Bachelor

    Study Type

    Full Time

    Delivery

    Mix

    Course Code

    080916D

    Campuses

    City West

    Program Language

    English

    Start & Deadlines

    Next Intake DeadlinesJuly-2024
    Apply to this program

    Go to the official application for the university

    Duration 3 year(s)
    Tuition Fee
    AUD 36,100  / year
    Next Intake July-2024

    Bachelor of Business (Marketing) (Pathway to Master of Management (Tourism and Event Management))

    About

    • Complete a business undergraduate and postgraduate management degree in just four years through our Fast-track to Masters program.
    • Graduate with a highly diverse skill-set and broader career opportunities.
    • Gain real-world experience through an industry internship, a mentorship opportunity or an overseas study tour.
    • Our marketing programs are accredited by the Australian Marketing Institute (AMI), this accreditation ensures graduates are provided with an appropriate set of knowledge and skills required by employers in the marketing industry.
    • Both on campus and mixed mode study options are available, providing you with flexibility throughout your studies.
    • Explore the fascinating world of consumer psychology and the scientific laws of brand growth.
    • Pursue a global career in the tourism, event and hospitality business sectors.
    • Develop career-ready skills employers are looking for once you graduate, with enterprise skills embedded in all business courses.
    • Study at a university that has been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
    • Learn from the same experts who advise global brands like Colgate-Palmolive, Mondelez International and Nestlé.
    • High achieving students may be eligible for the Ehrenberg Scholarship which covers HECS-HELP fees for one year, and the opportunity to apply for a part-time position as a Research Assistant at the Ehrenberg-Bass Institute for Marketing Science.
    • Apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute and become involved in world-class research.
    • Connect with our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
    • Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2022.
    • Study at the No.1 university in South Australia for graduate careers in Business and Management2.
    • Study a curriculum informed by world-class research in Business3. 
    • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world's leading accreditation bodies.

    1UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2022. 2ComparED (QILT) Graduate Outcomes Survey 2020-22 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities. 32018 Excellence in Research for Australia (ERA).

    Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

    In your marketing specialisation you'll then focus on areas such as:

    • Consumer behaviour
    • Marketing analytics
    • Advertising
    • Branding

    Your postgraduate degree will advance your knowledge and skills in contemporary management practice. You will develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. You will learn how to effectively manage organisations and achieve key business objectives.

    You'll also have the chance to study elective courses including the Marketing Practicum, Marketing Clinic or overseas study tour.

    Requirements

    Entry Requirements

    General Secondary Education Certificate

    Career

    As the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

    You could consider careers such as:

    • Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
    • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand's marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
    • Business development manager: sales planning; account management; relationship building; developing business plans; marketing initiatives.
    • Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors.
    • International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies.
    • Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys.
    • Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels.
    • Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data.
    • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
    • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
    • Events and exhibitions manager: managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists.
    • Event manager: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance.
    • Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers.
    • Tourism policy manager: overseeing the development of policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies.

    1ComparED (QILT) Graduate Outcomes Survey 2020-22 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities.

    Fee Information

    Tuition Fee

    AUD 36,100  / year

    How to Apply

    Set off on a new course in life by applying to become an international student at the University of South Australia. Just follow these four steps.

    The University of South Australia does not charge an application fee.

    Find the best program for you

    Start your search and discover the possibilities

    Check entry requirements

    Make sure you are aware of entry requirements for the University as well as individual program requirements.

    • English language requirements
    • Guidelines on genuine temporary entry
    • Guidelines on living costs and evidence of funds

    Undergraduate – you must have successfully completed an Australian Year 12 program or an equivalent program in your home country or a recognised Pathway or Foundation Studies Program. If you are an international student studying Year 12 in Australia you need to apply via the South Australian Tertiary Admissions Centre (SATAC).

    Postgraduate – At a minimum you must have successfully completed an undergraduate degree, to the required standard, from a recognised higher institution in Australian or the international equivalent and/or the equivalent professional work experience. The University offers both coursework and research degrees.

    See if you need to apply through a registered UniSA Agent

    Depending on your country of citizenship, you may be required to apply through a registered UniSA education agent unless you are already onshore in Australia. View the full list of countries by citizenship here.

    You will also find a full list of registered UniSA agents on our website (Find an agent).

    Find an agent

    Apply using our online International Application System

    Once you have found the program you wish to study, from the program's home page click 'apply online' which will take you to our easy to use online International Application System. What can you expect from UniSA’s new International Application System:

    • A quick and easy to use online application form
    • Ability to track the progress of your application throughout the submission, assessment, offer and acceptance stages
    • Ability to download offer documents, submit your acceptance and make a payment through our secure online system

    Accept your offer

    Follow our step-by-step guide to accepting your offer, then get excited preparing for student life in Adelaide.

    Important information

    There is no closing date for submitting your application. Application outcomes will be advised within one to two weeks from the date we receive your application and all required supporting documentation. If you require a student visa, you will need to allow additional time to apply for a student visa.

    University of South Australia

    Bachelor of Business (Marketing) (Pathway to Master of Management (Tourism and Event Management))

    University of South Australia

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    Australia,

    Adelaide

    Go to Official WebsiteApply Now!

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