Be part of the future of sport.
Become a key player in sport and join a multibillion dollar industry. In this unique course, you will learn how to manage sporting clubs and facilities, organise events, run sport organisations and develop community initiatives that promote healthy living.
Taught by skilled experts in the field, this degree gives you an understanding of the financial, administrative and legal aspects of sports management. You’ll learn to analyse data to stay ahead of the game and graduate feeling workforce ready.
Your assignments are based on Swinburne research with partners such as Richmond Football Club, the Australian Football League, Tennis Australia, as well as government, agencies and sport technology start-ups. Gain hands-on experience in your Industry Consulting Project, where you will work on a project for a real client, and make industry connections in our internship program.
The Bachelor of Business – Sports Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and is a part of the five per cent of business schools worldwide accredited by AACSB.
What will you learn?
- Sports Management: Explore the world of sports management and the growth and opportunities in the delivery of sport in Australia.
- Sports Media: Dive into how sport, advertising and sponsorship function as well as social media and fan engagement.
- Event Management: Plan and manage events, and accurately assess if they achieve key business objectives.
- Sports Marketing: Learn how marketing can position your sporting club, organisation or brand for success in the highly competitive sport market.
- Facility Management: Learn how to manage the operational aspects of a sporting and recreational facility including staffing, organisational structure and risk management.
