Bachelor of Commerce (Marketing)

Overview

Marketers are the ultimate go-between in the business world, responsible for bringing brands and consumers together. Marketing studies can lead to working in media, publishing, PR, retail and brand management, advertising or event management.

Our Bachelor of Commerce (Marketing) has your career goals in mind. Upon graduating you'll be ready to launch straight into your career thanks to our Future Ready employability program, designed to systematically build each of the elements of your personal brand: your professional identity; experience; job-ready skills; and networks.

When you begin, our unique business foundation program, co-created with industry, assists you as you transition to university study and provides a solid foundation of business skills. From there you will focus on your specialisation in marketing.

Practical skills are important. So you’ll benefit from a range of community and industry placements during your degree. In class, you’ll take part in workshops and will learn through gamified business simulations based on real-world situations. Plus, MS EXCEL Associate and EXCEL expert certifications are wired into your studies – so you can tick Microsoft certification off your to-do list and get an edge in the job market.

In today’s world, you need professional, technical and cross-cultural skills. All our units are embedded with the United Nations sustainable goals and our intercultural communication module is designed to build cultural awareness and communication skills which are vital in the global workplace. You can further extend your intercultural experience by taking part in a Global Virtual Classroom, studying at our Rome Campus or participating in an international study tour.

Careers