Bachelor of Commerce with a Major in Marketing Management

Marketing contributes to an organisation’s profitability and sustainable performance, while providing value for consumers and for society on a broader scale. Marketing management is a combination of specific actions, activities and processes an organisation uses to develop and implement its total marketing agenda. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.

This major will prepare you to operate and manage in rapidly changing markets, where organisations require a deep understanding of the strategic marketing issues that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, you’ll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible, informed decisions.

For international students, Macquarie uses a selection rank to determine the minimum eligibility requirement for each undergraduate course. This rank has been converted into equivalent scores for various recognised international high school qualifications and university entrance examinations, including global qualifications like the International Baccalaureate (IB) and GCE A-Levels.

For more information on how this score is converted for your qualification, please see our academic entry requirements for international students.

• Advertising and marketing communications specialist
• Brand management specialist
• Business analyst
• Customer service specialist
• Entrepreneur
• Management consultant
• Market communications/strategy analyst/adviser
• Market research consultant
• Marketing specialist
• Media analyst
• Product developer
• Retail manager
• Sales specialist

Apply early! Remember that places are limited in all programs, especially popular degrees. It is a good idea to apply at least two to three months before Session begins, in order to avoid disappointment, and to give you enough time to organise your student visa.

Apply online

Apply straight to Macquarie University via our dedicated international online application manager.

Apply through UAC International

If you are an international applicant currently completing:

• an Australian Year 12 qualification.
• the International Baccalaureate (IB)
• the New Zealand NCEA Level 3 qualification.

You can apply through the Universities Admissions Centre (UAC) - UAC International.

Apply through an authorised agent

You may submit your application form either through one of Macquarie University's .