Bachelor of Communication

About this Course

This course will prepare you for an ever-changing communication sector.

In a crowded media landscape, your challenge is to help organisations build credibility, trust and awareness of their brand with their target audiences.

You’ll develop the knowledge and skills for a diverse range of communication fields, including advertising, public relations, digital communication, public affairs and community relations/engagement.

You’ll also gain an awareness of strategic communication theories and practices, with a focus on designing advertising and public relations campaigns. And you’ll explore contemporary communication planning and practices with an emphasis on ethics, environmental issues, diversity and digital communication.

In your final capstone’ unit, you’ll engage in a comprehensive, hands-on creative agency experience producing portfolios of industry standard work for real clients.

Course Entry

Admission requirements you'll need to meet for this course.

• Academic Admission requirements (Band 3)

  All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

  • AQF Cert IV;
  • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
  • Undergraduate Certificate;
  • Skills for Tertiary Admissions Test;*
  • University Preparation Course;*
  • Indigenous University Orientation Course; or*
  • Experience Based Entry Scheme.*

  * Further information can be found on the Study course entry page.

  For international students, requirements include your secondary school results.

Don't have an ATAR?

This course doesn't require an ATAR for entry.

Find out how to apply using our Creative Humanities Portfolio Entry pathway.

How to apply

Career Opportunities

The employment outlook for roles as a communication professional, including in advertising, digital and social media communication, strategic communication, and public relations is growing fast. Throughout this course you’ll develop strategic communication skills and practice and learn about roles in fields related to advertising, strategic communication, digital communication, and public relations. Your career options will include Public Relations Officer, Advertising Creative, Account Executive, Communication Strategist, Digital Communications Officer, Media Adviser, Social Media Manager, Corporate Communication Co-ordinator, Digital Content Co-ordinator, and Creative Content Producer.

Possible future job titles

Communication Officer, Digital Communication Manager, Advertising Executive, Advertising Creative Corporate Communication Specialist, Social Media Manager, Reputation Manager, Stakeholder Relationship Manager, Public Relations Professional, Professional Communicator, Content Creator