Note
This is an exit-only course. There is no direct admission to it. Current UTS students may be able to submit an Internal Course Transfer (Graduating) application to exit with this course. See the Course transfer page for further details.
This course is an exit-point for students who have completed the International Honours pathway within the Bachelor of Communication (Media Business) Bachelor of International Studies (C10452). Opt for this programme to strategically position yourself in the evolving digital landscape, gaining a competitive edge in creative industries through a blend of academic study and practical experience abroad.
Stand out with a curriculum that integrates business principles with media dynamics, taught by UTS's esteemed Faculty of Business. Acquire critical skills to navigate the complexities of media business, from executing strategic decisions to leveraging online channels and addressing ethical considerations. Your learning journey includes completing a research project and honing language skills at an overseas partner university.
Expect a hands-on learning approach, fostering skills in business strategy, digital distribution, and creative entrepreneurship. You will also compile a professional portfolio, showcasing your capabilities to future employers.
Upon completion, you will be well-equipped for diverse roles in music, television, film, advertising, gaming, and web industries, focusing on business development, strategic planning, promotion, policy, and consultancy.
The rapid rise of digital technologies globally has transformed how the media do business. Based in the fundamentals of business best-practice, including two subjects housed within UTS’s Faculty of Business, this course builds a range of transferable skills. It will equip students with the conceptual frameworks and practical skillsets to drive business success in competitive creative industries, deal with dynamic environments, and establish sustainable, ethical practices. They will learn how to execute astute decisions, harness the reach and influence of online distribution channels, and negotiate emerging challenges and opportunities within various workplace scenarios, including their own creative entrepreneurial work. Throughout the course students build a portfolio of work to promote themselves in the job market.
