Bachelor of Media and Communication – Media Studies

Swinburne Online

Australia, Melbourne

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291

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Home/Australia/Melbourne /Swinburne Online/Bachelor of Media and Communication – Media Studies

Swinburne Online

Australia , Melbourne

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

Online

Campuses

Online

Program Language

English

Start & Deadlines

Next Intake DeadlinesMarch-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

AUD 2,124 / per unit

Next Intake March-2026

Bachelor of Media and Communication – Media Studies

About

Captivate your audience.

Taught by industry professionals, this degree will equip you with the skills to create engaging cross-platform content, manage social media accounts, produce digital media projects and write for print, broadcast and digital media.

You will learn professional communications skills to enable you to reach audiences effectively through digital and traditional media. With this qualification, you will be ready for a range of roles within the media and communications industry, including media content creator, social media manager, communications officer and media analyst.

Final year students in the Media Studies major will undertake an internship in a professional media and communications role or create a major project of their choosing. This will give you a head start in your career upon graduation.

What will you learn?

Professional Communication: Build your skills and confidence as a professional communicator.
Intercultural Communication: Learn how to effectively communicate within a multicultural society.
Campaign Planning: Create engaging PR strategies and implement campaigns across multiple platforms.
Writing: Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.
Digital Communities: Explore how social media and online communities impact how we communicate with each other.
Multi-Media: Fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.
Global Media: Gain an understanding of how globalisation has impacted the media industries.

Requirements

Entry Requirements

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification. Minimum ATAR requirements may apply.

VCE Pre-requisites

Applicants must meet the associated minimum ATAR score
Units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

If you are applying as an international student, please view the English Language Requirements.

English Program Requirements

English language tests

International students are required to demonstrate their English proficiency before enrolling into a Swinburne Online degree by undertaking one of the following English language tests; The International English Language Test Score (IELTS) or the Test of English as a Foreign Language (TOEFL) score.

IELTS

IELTS have over 1,000 testing centres worldwide and run testing throughout the year. Use the IELTS worldwide search to find a testing centre near you.

TOEFL

The TOEFL test is administered worldwide through a network of testing centres. Use the TOEFL Testing Location Search to find a testing centre near you.

Minimum entry score: IELTS

Overall 6.5
With no band below 6

Minimum entry score: TOEFL

Paper Based: 550 (With a written English score of 5)
Internet Based: 79 (With no individual band below 18)

Test results

Once you have received your test results simply contact us via our online application form or by contacting our Course Consultants on 1300 069 765.

Career

Swinburne Online connection to industry

Our media studies graduates work in a range of rewarding roles and industries. The Bachelor of Media and Communication – Media Studies prioritises practical theory and experience within your degree so that you can graduate with your foot already in the door. You will:

Work on a creative multi-media project
Receive personalised teaching and feedback to assist with your individual learning
Learn from industry leaders.

Communications Officer

Develop and implement communication strategies to promote information about an organisation to the public.

Social Media Content Creator

Create and manage written or visual content for different social media platforms.

Publicist

Manage and promote the public image of a company, brand or public figure.

Radio Production Coordinator

Maintain production schedules for radio and liaise with talent.

Media Strategist

Create and guide effective marketing and advertising campaigns that effectively engage with customers.

Social Media Manager

Create exciting social media plans for individuals and organisations. You’ll come up with fresh content, and work with influencers, agencies, product managers and business owners.