Bachelor of Science (Honours) in Tourism and Digital Marketing

Technological University Dublin

Ireland, Dublin

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Home/Ireland/Dublin /Technological University Dublin/Bachelor of Science (Honours) in Tourism and Digital Marketing

Technological University Dublin

Ireland , Dublin

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

TU953

Campuses

Grangegorman

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 4 year(s)

Tuition Fee

EUR 13,500 / year

Next Intake September-2026

Bachelor of Science (Honours) in Tourism and Digital Marketing

About

Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities.

This course focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances.

A suite of modules has been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.

You’ll acquire theoretical and practical knowledge of tourism and marketing practices, gaining an understanding of the operation of the tourism industry and the use of digital tools for tourism marketing.

Requirements

Entry Requirements

Leaving Certificate Requirements

Minimum Number of
Subjects	Higher
6	2 H5's
Minimum Grade in
Maths	English OR Irish
O4/H7	O6/H7

QQI/FET Requirements

QQI/FET Award Required	Additional Requirements
Any full Level 5 or 6 award	4 Distinctions

In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi

English Program Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6 overall (or equivalent) with nothing less than 5.5 in each component.

Career

The course is designed to enable graduates to gain employment in challenging positions in tourism marketing and sales roles. Graduates with marketing competence and digital expertise can expect to find employment in marketing in tourism enterprises such as tourism co-operatives, national and regional tourism organisations, hotels, visitor centres, online booking companies, travel sector, self-employment, technology management, community development, and public sector support.

In addition, there are opportunities for graduates in consultancy, research and postgraduate education.