Bachelor of Science in Marketing - Digital Marketing Track

​The Bachelor of Marketing Program at Dar Al-Hekma University is designed to provide students with a full set of fundamental skills and workplace competencies essential for success. Both theory and practice are combined through a series of foundation courses and concentration courses that focus not only on “what to do," but also on “how to do it", and a professional field experience which includes internships and projects with real companies. and internships. The program keeps its students abreast and up to date with new trends in the field. It also offers a track in digital marketing, taught by experts with demonstrated effectiveness in the field, bringing forth their diverse expertise to equip students with the essential knowledge, skills, and strategies that enable them to thrive in the workplace.

This track in digital marketing, which is verified by the Digital Marketing Institute, is an advantage that the marketing program is happy to offer to students. Graduates will be digitally equipped to succeed in today's e-business environment while capitalizing on their major in marketing. As the world is going digital, this track aligns with the latest advancements in both business and technology. Through their track courses, students will be able to analyze data and make viable marketing decisions related to the cases being studied. Furthermore, they will be exposed to real situations from local companies in the market through course projects. Once completed, they will be eligible to receive the Certified Digital Marketing Associate (CDMA).

1. The applicant must between the ages of 17 and 25 for bachelor’s degree, Diploma in Arabic Studies, or any other equivalent qualification. For a master’s degree their age should not exceed 30 and for a PhD they should not be older than 35.
2. Consent to study in the Kingdom must be given by the government of the applicant from those countries that stipulate the same for Saudi students.
3. The applicant should not have previously attained a scholarship to study in any educational institute in the Kingdom.
4. All certificates and identification papers must be attested by the authorities specified by the educational institute.
5. The applicant should not have been previously expelled from any educational institute in the Kingdom.
6. The applicant must pass a medical exam stipulated by Saudi law and the Ministry of Education.

A Service that provides a unified portal for submitting and processing scholarship applications offered by the ministry of education and its institutions to study in Saudi Saudi public university education institutions, with the aim of making the application process for scholarships for advanced students easier and more flexible.

• If you do not have an account in Study In Saudi portal, click on the New User icon Choose the type of ID required and complete the information
• Complete the required registration information
• Choose how to send the verification code
• Enter the verification code sent to the email
• A verification code will be sent to your registered email, After entering the verification code, you will receive an email to activate the user and set the password. Click on the set password link
• After logging in, click on My Services icon, then My profile to fill out the profile
• The information that was entered appears at the stage of creating the account, and the user must complete the other personal data, then click on Save and Continue
• The user fills in the contact information and then clicks Save

Note: You must enter your personal data correctly. If you do not have a Twitter or Facebook account, please write “None.

• After logging in, click on the Apply for Study Now icon to submit the application
• After clicking on the new application icon, you must agree to the terms and conditions for the scholarship application, select the scholarship type, then click on Save and Continue

Note: The internal scholarship is for international students residing in Saudi Arabia, and the external scholarship is for international students residing outside of Saudi Arabia.

• In the second step, you must enter the basic data for the application, then click Save and Continue
• In the third step, you must enter the qualification details, then click on Save and Continue
• In the fourth step, you must enter languages details, then click Save and Continue
• In the fifth step, you must enter universities details, then click Save and Continue
• In the sixth step, you must upload the required attachments, then click on Save and Continue
• In the final step, you must review all the application information and then click Submit

It will appear as a successfully submitted message after the request is sent.

In the My Requests tab, you will find your requests with the status.

The requests that were returned to you or were not completed will also appear in the My Pending Tasks tab, and you can delete them