Branding and Marketing Communication MSc

Why study MSc Branding and Marketing Communication at Middlesex University?

The world has changed.

Brands and the way they communicate with consumers have to demonstrate flexibility, adaptation, empathy and experience. Moreover, brands need to create conversations which build trust and communicate their value propositions in ways that resonate with the consumers at every touchpoint in their journey. The MSc Branding and Marketing Communication programme, will enable you to develop your understanding of the ‘phy-gital’ space in which brands exist and communicate.

Your course will be made up of students from a diversity of backgrounds and give you an appreciation of how the future of brand communication is about innovating naturally and adapting at will to the different marketing environments and conditions in which organisations function.

A key theme underpinning the course is about recognising change in all aspects of our lives. You will be encouraged to reflect, question and challenge conventional wisdom because you represent the future, and the programme’s philosophy is focused on creating marketing professionals who demonstrate adaptability, agility, empathy and understanding.

A course tailored with your future in mind

The course is designed with a teaching philosophy which puts you the students at the heart of the learning experience; recognising that you are future-oriented and career focused and looking to enhance your skills for employment in a range of marketing positions.

Practical learning from experienced UK marketeers

The course emphasises practical hands-on application of knowledge. We are the only University in the UK that offers you a unique practitioner focused learning experience, where we take you away for a week-long residential programme to witness ‘marketing in action.’ You will receive presentations and insights from a range of companies which have included global sports brands, cutting edge digital communication agencies as well as not-for-profit organisations.

The full cost of the residential experience is included in your tuition fees, and includes all transportation, accommodation and selected meals. For many students this is a life-changing experience and the main reason for choosing to follow this programme of study.

Benefit wherever you are in your marketing career

The programme is designed for applicants at the beginning of their marketing careers as well as those wishing to enhance and build on their expertise. We welcome students from a broad range of education and subject disciplines which adds to the vibrancy of the overall learning experience.

Recognised by the Chartered Institute of Marketing

Opportunities for employment in marketing, communication and advertising roles is further enhanced as programmes are recognised by the Chartered Institute of Marketing (CIM).

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Middlesex University has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway programme.

Foundation Certificate with Institute of Practitioners in Advertising (IPA)

You will also receive a discount on fees to study for the Institute of Practitioners in Advertising (IPA) globally-recognised Foundation Certificate. This will give you two stars towards the full Membership of Institute of Practitioners in Advertising (MIPA).

The IPA is the trade body for the UK advertising, media and marketing communications sector. Over 85% of media spend in the UK comes from IPA members. The Institute is incorporated by Royal Charter.

Course highlights

• Modules delivered in partnership with cutting edge advertising and communication agencies.
• Unique industry based residential programme exposing students to industry experts and practitioners which has been awarded Excellence in Marketing Education by the Academy of Marketing.
• Programme accredited and recognised by Chartered Institute of Marketing.
• Discounted fee to study for the Institute of Practitioners in Advertising globally recognised Foundation Certificate.