Branding & Integrated Communication

The City University of New York

United States of America, New York City

University RankQS Ranking

1217

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The City University of New York

United States of America , New York City

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines27-Aug-2022 April-2022

Apply to this program

Go to the official application for the university

Duration 12 month(s)

Tuition Fee

USD 855 / year

Apply Date April-2022

Next Intake 27-Aug-2022

Branding & Integrated Communication

About

Overview The Master of Branding & Integrated Communication (BIC) at The City University of New York is a 36-credit program. Graduate students will be required to take four foundational courses to anchor themselves in the core principles of branding and integrated communication (12 credits). Learning outcomesTo deepen their expertise in a single area, students are required to take three additional courses in one of three specialization tracks: Advertising Management/Planning, Advertising Concepting/Copywriting/Art Direction, and Corporate Communications/Public Relations (9 credits). Students can also select from a number of electives that will be offered at various times throughout the four-semester sequence or from the other specialization tracks (9 credits). I want to find another Master Course Students can deepen their specialization knowledge from existing graduate level courses in fine arts, humanities, engineering, and the social sciences at CCNY or at other marketing programs within CUNY, such as the one at Baruch. The program culminates in two required Convergence Workshops that are modeled on an agency experience and designed to replicate the branding and integrated communication process (6 credits).

The Branding & Integrated Communication Master of Professional Studies (MPS) at The City University of New York combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the expanding opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations.

Disciplines

Communication Sciences

Digital Communication

Requirements

Other Requirements

1 : GRE test scores are not required. International students must submit English translations of transcripts and a standard TOEFL score of 90 or higher.