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BSc (Hons) Fashion Marketing

Manchester Metropolitan University

United Kingdom, Manchester

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Manchester Metropolitan University

United Kingdom , Manchester

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

FMK1

Campuses

Manchester

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

GBP 20,000 / year

Next Intake September-2026

BSc (Hons) Fashion Marketing

About

BSc (Hons) Fashion Marketing will equip students with the essential skills needed for a career in fashion marketing. The increasingly competitive world of fashion relies on good marketing strategies to succeed. The curriculum emphasis of this course is the development and application of key marketing theories and covers all aspects of fashion marketing in a global and circular economy. From a small business start-up to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations, and self-directed study choices.

Marketing teams plan and design all communications between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular e

Course information

This course provides students with specialist knowledge in the theory, practice, digital and ethical aspects of marketing, and therefore equips students with the necessary skills to understand the marketing of fashion, from operational understanding in the first year through to the strategic perspective of senior management in the final year. The final year facilitates students’ exploration of the potential future markets, changes and business strategies employed to maximise profit. Marketing in different sized organisations and for different market levels will also be included, with opportunities to provide marketing consultancy and start or support a new enterprise. Graduates will be highly employable, and strong practitioners - with exemplary transferable skills. The course aims to produce successful professionals and entrepreneurs in a truly exciting field of work.

Requirements

Entry Requirements

112-120

UCAS tariff points

GCE A levels - grades BBC or equivalent

Pearson BTEC National Extended Diploma - grade DMM

Access to HE Diploma - Pass overall with a minimum 112 UCAS Tariff points

UAL Level 3 Extended Diploma - grade of Merit overall

OCR Cambridge Technical Extended Diploma - grade DMM

T level - We welcome applications from students undertaking T level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Merit as a condition of offer

IB Diploma - Pass overall with a minimum overall score of 28 or minimum 112 UCAS Tariff points from three Higher Level subjects

Other Level 3 qualifications equivalent to GCE A level are also considered.

A maximum of three A level-equivalent qualifications will be accepted towards meeting the UCAS tariff requirement.

AS levels, or qualifications equivalent to AS level, are not accepted. The Extended Project qualification (EPQ) may be accepted towards entry, in conjunction with two A-level equivalent qualifications.

Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course.

International Baccalaureate points

IB Diploma with minimum 28 points overall or 112 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics

IELTS score required for international students

6.0 overall with no individual element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

English Program Requirements

6.0 overall with no individual element below 5.5

Career

Career prospects

Graduates will go on to undertake a range of marketing roles such as sustainable sourcing allocator, e-commerce executive, customer relationship executive, social media manager, marketing assistant and PR.

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