BSc (Hons) Management with Marketing

The BSc (Hons) Management with Marketing examines how businesses communicate with consumers, develop relationships with them and influence their decision-making.

• This degree will equip you with a comprehensive theoretical and practical understanding of management.
• You will learn about key economic, financial, and psychological knowledge bases in order to give you some of the tools you need to effectively manage and lead people at work, and engage in business creation and product/business development.
• You will identify, analyse and apply the key principles and concepts of marketing theory, learning about the ways organisations communicate with their customers and the strategies and tools they use.
• The degree will prepare you for work in large, multinational and small-to-medium-sized organisations that are global in nature, innovative, entrepreneurial and digitally cutting-edge.
• Creativity and interdisciplinarity are at the heart of everything we do here at Goldsmiths and in the Institute of Management Studies, from the programmes and modules we run, to the activities, masterclasses and lecture series they complement. Join us to embark on your own unique, important and unforgettable journey.

Contact the department

If you have specific questions about the degree, contact Dr Ivan Zupic or Mark McCulloch.

We accept the following qualifications:

A-level: BBB
BTEC: DDM
International Baccalaureate: 33 points overall with three HL subjects at 655
UAL Extended Diploma: Merit overall
Access: Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject-specific modules
Scottish qualifications: BBBBC (Higher) or BBC (Advanced Higher)
European Baccalaureate: 75%
Irish Leaving Certificate: H2 H2 H2 H2

Alternative qualifications

See our full list of undergraduate entry qualifications.

We welcome students with a range of educational experiences. If you believe you may not meet the standard qualification requirements we would still encourage you to apply because we consider all aspects of your application when making a decision.

We’ll pay particularly careful attention to your personal statement, which is your opportunity to demonstrate your interest in the subject you’ve applied for. Your referees are also welcome to include any relevant contextual comments around your academic achievements. We’ll look at all these things when making a decision on your application, as well as your qualifications and grades, and may still be able to offer you a place.

International qualifications

We also accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.0 with a 6.0 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for degree-level study.

Getting you ready for work

Management studies graduates from Goldsmiths go on to work in:

• Accountancy, banking and finance
• Recruitment and human resources (HR)
• Business consulting and management
• Transport and logistics
• Retail and sales
• IT and information services

We believe employability should be an integral part of your time with us. We work with you to help you discover the kind of role that might be right for you, how to access those opportunities and then how to market yourself effectively into the role.

The Year 2 My Career Strategy module will help you develop a career plan and prepare for your employment search.

There is also a Work Placement Module in the summer months, which will count towards your optional modules in Year 3. This module is run jointly by the Careers Office at Goldsmiths and the IMS, both of which have valuable links with employers that may be used for this purpose.

Many of our modules also welcome visiting speakers from industry as well, or through the assessment, giving you lots of opportunities to make your own links with organisations and potential employers.

Find out more about we help you improve your employability while at Goldsmiths

Skills

With this degree, you will get to the heart of how people make decisions, learn through the experiences of others, and investigate how organisations work at all levels, stages of development, and in relation to the external environment, including economic, environmental, ethical, legal, political, sociological and technological factors.

In particular, you will:

• Develop essay, report writing and presentation skills
• Learn to communicate effectively with others and build relationships
• Engage in teamwork and learn how to motivate others
• Work independently and manage your time
• Source, review and reference the literature,
• Utilise different decision-making and strategic tools
• Learn to use online databases and other resources
• Learn how to conduct yourself in a professional manner
• Formulate, carry out, analyse and present research to different audiences, academic and non-academic in nature