BSc (Hons) Marketing Management (Including Foundation Year)

Year 1 Marketing Management

Students will study six modules, which will be assessed via a number of examinations, assignments and presentations. The study skills module is designed to help you with examinations and revision techniques, as well as skills including note taking, essay writing, referencing and planning assignments.

• Study Skills
• Investigative Project
• Business Administration
• Statistics and Mathematics
• Advanced IT
• Psychology

Year 2 Marketing Management Contemporary Management Challenges: 

This year focuses on developing your fundamental knowledge and skills in marketing management, and business management more widely. Developing a holistic understanding of business functions and processes enables you to establish transferable skills and integrate a marketing orientation more deeply into your future organisation. Youll study the following modules:

• Marketing and Consumer Behaviour
• People, Work and Society 
• Principles of Supply Chain Management 
• Economics, Law, and the Business Environment 
• Becoming a Professional: Critical Enquiry 
• Becoming a Professional: Enterprise Project 
   

Year 3 Marketing Management in Practice:

• This year aims to make clear links between the theory and practice of marketing management. Youll be introduced to a range of new marketing theories and concepts to build your understanding of the discipline. Youll further your understanding through working with real businesses in an internship or business consultancy position this year. Youll study the following modules:
• Creative Marketing Communications
• Digital Marketing: Tools and Techniques
• Project Management
• Skills for Market Research
• Marketing Employment Experience 1: Reflection
• Marketing Employment Experience 2: Portfolio
   

Year 4 Critical Perspectives of Marketing Management:

• The focus this year is on developing you into a marketing manager who is well-rounded, critical, strategic, and confident. Youll work on further growing your marketing management knowledge with a range of new modules which explore the current boundaries of the discipline. Youll also conduct your own investigation into a topic of interest to give an added boost to your CV. Youll study the following modules:
• Omni-Channel Marketing Strategy
• Public Relations and Reputation Management
• Professional Selling and Business Development
• Strategic Management
• Critical Enquiry Project (option)
• Consultancy Project (option)

This entry criteria details typical offers, however, USWhas a Contextual Admissions Policy and considers eligible applicants on an individual basis. Under the Policy we could make a personalised offer based on aspects of the UCAS application or haveresults considered individually when you receive them. Here is a link to our Contextual Admissions Policy Statement. 

Combinations of qualifications are acceptable and other qualifications not listed may also be acceptable. 

Typical A-Level Offer

Typical BTEC Offer

Typical Access to HE Offer

Additional Requirements

International Entry Requirements

With extensive transferable skills development throughout the course, the BSc (Hons) Marketing Management prepares students to go into a range of marketing and non-marketing careers. Examples of jobs that graduates go into include:

• Marketing communications (in-house and agency)
• Market research
• Digital marketing specialist
• Public relations
• Business management and business development roles
• Event management
• Entrepreneurship (running your own business)