Business Administration, Marketing Data Analytics Specialization

This program provides students with comprehensive knowledge of marketing data analytics as a specialization in the MBA program. Data analytics is a rapidly growing field, part of which has occurred in the domain of marketing and marketing research. Data analytics involves defining problems surrounding marketing questions, such as customer relationship management, consumer behavior, customer service, pricing, sales force management, advertising, business-to-business and channels relationships. Once problems are defined, data analysts are responsible for gathering the right information (the data) to solve the problem and applying sophisticated data analytics tools to provide empirical answers. An important part of the process is to present and explain the data findings to a marketing audience. Marketing action is generally taken based on data definition, gathering, manipulation, and analysis.

Program

Students demonstrate the ability to:

• Obtain, combine, clean, transform, validate, and analyze large and small datasets from multiple sources.
• Design and implement databases and other data collection systems.
• Apply marketing research methodologies and systems, such as segmentation modeling, targeting, CRM, and ROI projections and evaluation.
• Perform statistical analysis and interpretation of data in order to uncover actionable intelligence and trends that provide value to marketing and business.
• Present and interpret data in a meaningful way to internal and external stakeholders.
• Develop high quality reports, dashboards, and visualizations with marketing data.
• Add to the ability of marketing managers to make optimal decisions on important marketing variables such as marketing segmentation, market positioning, new product design, pricing strategies, advertising choice, and others.

GRE/GMAT Scores

Contact the academic department to verify whether the GRE/GMAT is required. For program contact information, please visit our program pages. The GRE department code can be found at www.ets.org.

Official Transcripts/Credential & Certified Translations

Official transcripts or mark sheets and any certificates, diplomas, or degrees from each college or university attended is required regardless of the length of attendance, including courses in progress. Final records will be required upon completion of the course or degree. ALL records submitted must be in the native language; any credentials written in languages other than English MUST be accompanied by a certified English translation (Colorado State University transcripts are not required). Official documents must be sent through a certified, secure document service, or through the postal mail, directly from your school to CSU. Transcripts and diplomas sent through email are not considered official documents. International students, please use the Guide to Comparable Degrees for graduate study.

Official transcripts and credentials, such as degree certificates, are issued directly by the granting institution where the coursework was completed or the degree was earned (with original seals, stamps, and/or signatures). Officially certified transcripts or degree certificates can be hard-copy photocopies of the original document provided by the issuing institution, the U.S. Consulate’s Education/Culture Departments (or representatives), or by limited U.S. sponsoring agencies (such as Fulbright, IREX, etc.). Notarized copies of transcripts/credentials are not accepted in lieu of official or officially certified documents.

Official transcripts and credentials, such as degree certificates, are issued directly by the granting institution where the coursework was completed, or the degree was earned with original seals, stamps, and/or signatures. Officially certified transcripts or degree certificates can be hard-copy photocopies of the original document provided by the issuing institution, the U.S. Consolate’s Education/Culture Departments (or representatives), or by limited U.S. sponsoring agencies (such as Fulbright, IREX, etc.). Notarized copies of transcripts/credentials are not accepted in leu of official or officially certified documents.

Letters of Recommendation

A minimum of three (3) letters of recommendation are required from previous instructors or employers who are able to comment on your abilities and potential for graduate study. You may provide contact information for up to five (5) recommenders. There is no standardized format unless specified by the academic department. Your recommenders will be notified and prompted to supply a recommendation letter through the system. Academic references should be prepared to discuss your academic knowledge and skills, aptitude for graduate study, ability for independent research, and classroom performance related to characteristics such as integrity, leadership, problem solving, and teamwork. Choosing an individual as a reference who has an impressive title but cannot discuss the aforementioned qualities will not result in an informative letter of recommendation that supports your admission. Writing any portion of the recommendations yourself, either in whole or in part, may result in rejection or dismissal.

When applying using the online application system, most documents are uploaded directly by the applicant. For documents that cannot be submitted through the application system, such as official transcripts and test scores, request the documents be sent to the Office of Admissions:

Send official electronic test scores using code 4075.

Graduate Admissions
Colorado State University – Office of Admissions
1062 Campus Delivery
Fort Collins, CO 80523-1062