Business Analysis and Technology & Marketing

University of Strathclyde

United Kingdom, Glasgow

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Home/United Kingdom/Glasgow /University of Strathclyde/Business Analysis and Technology & Marketing

University of Strathclyde

United Kingdom , Glasgow

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

GN25

Campuses

MainSite

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 4 year(s)

Tuition Fee

GBP 22,750 / year

Next Intake September-2026

Business Analysis and Technology & Marketing

About

Study with us

develop skills for a variety of marketing and management careers
gain an understanding of the impact on organisations of developments and issues in business technology
extend your skills through practical case studies with a range of organisations
benefit from the opportunity to take part in student competitions to win paid internships

I had a terrific four years at Strathclyde and remain committed to pursuing a career in marketing. The teaching staff and engaging lecture content had a lot to do with this.

Scott Emmerson, Marketing graduate

Why this course?

Business analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business.

Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Requirements

Entry Requirements

Highers	Standard entry requirements: 1st sitting:* AAAA/AAABB 2nd sitting: AAAABB (Higher English B; Maths National 5 B, or equivalent; Higher Maths A for combinations with Accounting or Maths & Statistics) Minimum entry requirements: 1st Sitting: ABBB 2nd Sitting:** AABBB (English Higher B, Maths National 5 B)
A Levels	ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting or Maths & Statistics)
International Baccalaureate	32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
HNC/HND	Relevant HNC/HND, A in Graded Units; for advice on entry to Year 2 contact Business School Admissions: +44 (0)141 548 4024 [email protected]
International students	View the entry requirements for your country.
Deferred entry	Not normally accepted.

Undergraduate

Students who have studied the Tawjihiyya/Thanawiya General School Certificate are eligible for entry via a foundation programme from the ISC. Students that have studied an International Qualification such as A Levels, IB Diploma, French Bac or the American High School system should check the relevant country.

Postgraduate

A good degree from a recognised Higher Education Institution is acceptable for postgraduate study at Strathclyde. Our applications are judged on a case-by-case basis and can vary depending on the course. As a guide, we normally consider a GPA of 2.8 out of 4 and 3.8 out of 5.

English Program Requirements

We accept a number of English language tests as proof of proficiency in English. IELTS is the most widely available. Information on this can be found on the British Council Website.

Our current standard requirements are:

IELTS (Academic): 6.5 overall (no individual band less than 5.5)
Faculty of Science: IELTS (Academic): 6.0 overall (no individual band less than 5.5)
Faculty of Engineering (Undergraduate only): IELTS (Academic): 6.0 overall (no individual band less than 5.5)

Some degree programmes have different English language requirements to the above so please check each individual course page for details.

Other English language tests may be acceptable and you can find these here:

Recognised English language qualifications for pre-sessional and degree entry

If you have a qualification not listed, you should contact our Recruitment & International Office for advice.

Career

Careers

Business analysis & technology

The best performing companies look for very high levels of problem-solving ability, numeracy, technology, business awareness and teamwork in their new employees. Business Analysis & Technology delivers this to a much greater extent than many other courses in business and management.

A significant number of well-known companies specifically target graduates from Strathclyde Business School, and from the area of management science in particular. Companies employing our graduates include:

consultancy companies such as Accenture Consulting, PA Consulting and Capgemini
financial services providers such as The Royal Bank of Scotland, Standard Life and Goldman Sachs
consumer goods companies such as Procter & Gamble and Unilever
supermarkets such as Tesco and Morrisons
other companies including British Airways, Scottish Power, BT, BAE Systems and public sector organisations such as the NHS

Job titles vary and may include business consultant, business analyst, operations manager and risk manager.

Marketing

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Hear from our students

Thomas Scally, Marketing

I will look back on my undergraduate studies in Marketing with the fondest memories. Having been exposed to a variety of key marketing topics in years 1 to 3 such as consumer behaviour and digital marketing, the flexibility offered by the course has afforded me the opportunity to focus on the subject areas which interest me most in year 4, namely Sports Marketing. Furthermore, the additional skills taught throughout the programme will be incredibly valuable to me in transitioning from university to the world of work. Delivering presentations to large groups and managing diverse teams has become second nature to me thanks to the course assignments and projects.

My time at Strathclyde has been complemented by the support from all teaching staff, who are very approachable after class or during office hours and are willing to go the extra mile to see you reach your full potential.

Fee Information

Fees & funding

All fees quoted are for full-time courses and per academic year unless stated otherwise.

Fees may be subject to updates to maintain accuracy. Tuition fees will be notified in your offer letter.

All fees are in £ sterling, unless otherwise stated, and may be subject to revision.

Annual revision of fees

Students on programmes of study of more than one year (or studying standalone modules) should be aware that tuition fees are revised annually and may increase in subsequent years of study. Annual increases will generally reflect UK inflation rates and increases to programme delivery costs.

Tuition Fee

GBP 22,750

Application Fee

GBP