Business and Management (Data Analytics and Digital Business)

This flexible course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You'll study the underlying theories and concepts of digital business, and learn how to apply them in the real world.

Your core modules will cover:

• business data analytics
• information systems
• business applications development
• technology advisory practices
• project management.

You'll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:

• international strategy
• marketing
• organisational behaviour
• operations
• entrepreneurship
• human resource management
• accounting.

You'll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

You can apply online for all of our courses, including courses with an Integrated Foundation Year, via the national admissions service, UCAS. You can choose to apply for up to five courses in total, including more than one course at the same institution.

Begin your application

Register at UCAS and complete the application pages online, using the UCAS codes on our course pages. 

Our UCAS code is R12. The University does not have a campus code. 

Write your personal statement

As part of your application, you'll be asked to submit a personal statement to support your application. This is your opportunity to tell us more about why you want to study the course and what interests, skills and experience you have that demonstrate your passion for the subject.

Submit your application

When you're happy with your application and have added the required information such as qualifications, personal statement and reference, you can submit your application. 

A small charge is made by UCAS for applying to university. The application fee for 2022 entry was £22 to apply for a single course and £26.50 for multiple courses (and for applications submitted after 30 June).

Make sure to check the UCAS website for the most up-to-date application deadlines. If you have missed the January deadline, there is still the opportunity to apply (via UCAS), and we are happy to consider late applications until 30 June 2022 (all applications received after 30 June are entered into Clearing). Please be aware that some of our courses may be full after the January UCAS deadline, so we recommend early applications where possible.