Explore the fundamentals of modern business. Understand how to communicate with your target consumers and how social and psychological influences impact their decisions. Learn how to establish products and adapt to ever-changing markets. Discover new digital tools for business and marketing.
On this BSc (Hons) Business and Marketing course, you’ll gain a solid understanding of the world of marketing whilst honing your business and management skills.
Numbers play a vital part in business success. So we’ll help you develop your knowledge of accounting, learning how companies are structured financially and how this could be strategically improved. You’ll also discover how organisations operate in local and global environments.
In the business and marketing world, networking is key. You’ll have exciting opportunities to build industry contacts through live client projects or even starting your own business.
You won’t just learn about business challenges; you’ll help solve them. Working directly with SMEs in a consultancy capacity, you’ll apply your skills to live projects and graduate with a portfolio of tangible impact, something powerful to take into future interviews and career opportunities.
As part of the programme, you’ll also take on the Marketing Pitch module, designed to prepare you for the CIM National Pitch Competition, a chance to showcase your ideas on a national stage. Upon completion, you’ll earn CIM certification, giving you a professional edge in the marketplace.
A professionally accredited degree
This programme is accredited by the Chartered Management Institute (CMI).
You will gain affiliate membership of the CMI, a globally recognised professional body, for the duration of your degree and one additional year after graduation. The CMI is dedicated to promoting the highest standards in management and leadership excellence. On successful completion of your Business and Marketing degree, you will also be awarded a CMI Level 5 Certificate in Management and Leadership.
