Business Management and Marketing

Overview

Our Business and Marketing degree prepares you to work in the rapidly evolving, and hugely diverse, world of marketing. 

The course focuses primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, you will build your understanding of managing people, operations, logistics and finance. You will learn how businesses need to operate effectively and responsibly in culturally diverse markets. 

You will have the opportunity to focus on your future employability by building your academic, leadership and management skills and practising them in problem-based team activities and scenarios. You will acquire an understanding of consumer behaviour, and develop expertise in digital marketing a key growth area in a knowledge-based economy. 

You will also cultivate a deeper understanding of the key areas of branding and marketing in a global context, learning to tailor the delivery of your messages to your chosen target market. 

This programme is dual accredited to a CMI qualification. Upon successful completion of the programme, Roehampton on-campus students, will be eligible for a CMI L5 qualification in Management and Leadership (subject to passing the required mapped CMI modules and CMI moderation. 

In addition, we are a Graduate Gateway institution with the Chartered Institute of Marketing (CIM) and our degree has been mapped against CIM qualifications to apply exemptions for modules. This provides you with an opportunity to gain a professional marketing qualification alongside your degree. 

How you will learn

Our academics will work with you to connect your learning to the realities of business and management.

You will be supported throughout by Academic Guidance Tutors, who will work with you to map your career development and provide guidance.

There’ll be many  other opportunities to develop and learn as well, including a career mentoring scheme, student-led Business Society and online careers portal.

You will graduate confident in your values, with the knowledge and experience to solve business problems ethically, and with an ongoing passion for continuous professional development.

Through our Business Readiness module, you will recognise, track and develop your own increasing ability to add value to organisations, so you can communicate that effectively to employers when you graduate.

Foundation or GCE Advanced Level

Career Options

You will be equipped to work in a wide range of marketing roles, either in an agency or the marketing functions of an organisation. You will have the skills to work as an advertising executive, marketing manager or communications manager or in another marketing-related role.

Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers. You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.