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Introduction
BA(Hons) Business Management and Marketing provides a solid foundation in business with a specialist focus on marketing. Experience a range of business and marketing disciplines and shape your degree to design your own career.
Why study business management and marketing?
Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy. A degree in business management and marketing gives you an understanding of organisations and their management, and how marketing is used to demonstrate the quality and value of products, brands, and services.
Why UWE Bristol?
BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of disciplines and choose your career path as you progress.
You'll develop an understanding of the core subjects relevant to both business and marketing disciplines operating within a global context. Working both collaboratively and independently, you'll develop key employability skills including improved digital literacy, critical thinking, creativity, ethical values, an entrepreneurial outlook and confident communications skills.
You'll have the opportunity to specialise in an area of interest, including exploring the world of digital communications and artificial intelligence, agency marketing, brand management, project management, research, analytical skills and the importance of social value and sustainability.
You'll be encouraged to embrace emerging technologies and industry practices that are helping to shape a more sustainable future.
You'll analyse real business issues and learn about the market process, including traditional and digital marketing methods and global approaches.
Gain real-world experience which could include a placement, internship, paid work, volunteering, cross-cultural teamwork, overseas study, attending pitches, guest lectures, and networking opportunities.
Graduate 'career-ready' to step into your first business or marketing role. Alternatively, you may choose to progress your academic studies further.
Where can it take me?
As a highly employable graduate, you may secure employment as a marketing executive, fundraiser, brand manager, digital consultant, analyst, social media expert or even start your own business. Alternatively, you may choose to progress your academic studies further.