Business Management (Digital Business) BA Honours

Course summary

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.

We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.

You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.

Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.

Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.

There is a global shortage of digital skills, so the demand for graduates who possess them is high.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.

Top reasons to study with us

• Study at one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene
• Benefit from an all-round business education as well as specialist knowledge of digital business models and technologies
• Employability embedded across the curriculum, with dedicated specialist modules at every level
• Relate your learning to real-world situations through expert speakers, field trips and case studies, for example, in best practice in digitally-powered businesses like Uber and Amazon
• Guest lectures from industry practitioners have previously included speakers from IBM, Tableau, Coca Cola, Overseas Development Institute and the Project Management Institute
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Opportunity to undertake an internship, which has enabled previous students to gain experience with, for instance, the NHS and Disney

This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue-chip organisations, the public, private or third sector. New innovations are continuously being developed to drive faster growth and efficiency for businesses and society. LinkedIn’s third annual emerging jobs report for 2020 was dominated by technology with AI specialists, data scientists and customer success specialists among the most in-demand. As well as preparing you to start your own business or help others to do so, this degree can lead to a range of exciting employment opportunities in commercial business and the public sector. Possible areas of work include data analysis, digital marketing and managerial jobs in almost any sector. You will graduate with knowledge and professional skills, and a heightened sense of commercial awareness that will be immediately transferable in a business environment. Many of our students go on to postgraduate study here and at a range of other universities.

The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

This course will prepare you for roles such as:

• Big data roles
• Business analyst
• Business and technical sales
• Business change management
• Data analytics
• Web analytics
• Digital marketing and social media roles
• Project management