Our three-year Business Management with Marketing BSc(Hons) will help you to develop specialist marketing expertise underpinned by up-to-date business skills and knowledge.
You'll gain an understanding of key business and marketing functions and an appreciation of the influences that drive business and marketing decisions.
You can explore marketing topics including marketing communications, planning and strategy, market research, consumer psychology, and international and cross cultural marketing.
At the end of your first year you can choose to continue with a Business Management with Marketing BSc(Hons), or to specialise in one of the following areas:
- Business Management BSc(Hons)
- Business Management with Economics BSc(Hons)
- Business Management with Finance BSc(Hons)
- Business Management with Human Resource Management BSc(Hons).
Course structure
In your first year you take core modules shared with our other Business Management degrees. This gives you a broad understanding of business principles.
From your second year you can also choose to specialise in the area of business which interests you most: economics, finance, human resource management or marketing. This will help you to decide which area of business you would like specialise in, whilst also preparing you to be your own boss.
Students with good first-year grades also have the opportunity to convert to the four-year Business Management with Marketing and Placement Year BSc(Hons), which includes a salaried work placement during the third year and a CMI Diploma in Management and Leadership, adding valuable experience to your CV.
Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through Student View.