Business & Marketing, BSc (Hons)

On the BSc (Hons) Business and Marketing degree, you’ll learn how companies operate in competitive markets. You'll also learn how they effectively communicate with consumers.

This course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers.

You'll learn about contemporary business and marketing challenges and opportunities. Work with expert academics, industry-leading guest speakers and explore careers in marketing.

Develop knowledge of the key functions of business and marketing. You'll learn the methods utilised to understand and communicate with consumers. The BSc (Hons) Business and Marketing degree provides insight into the key principles of marketing. This includes consumer psychology, responsible marketing and digital marketing tools and techniques.

Throughout the Business and Marketing course you will develop key industry focused skills. This includes analytical evidence-based decision making. You'll learn tools and techniques for effective consumer engagement. You'll develop business strategies to effectively engage with challenges and opportunities.

We are committed to building a more sustainable and harmonious world. You'll explore how to implement the United Nations Sustainable Development Goals (SDGs) in your work.

If you are joining us in the January intake, this programme is delivered through an accelerated model. To find out more about what this means, visit our January and mid-year starts page.

Diploma from a technical / vocational or health college / institute with a GPA of 2.0/5 or 60-64%

Successful completion of on year of appropriate study at a recognised KSA university with a GPA 2.5/5 (65-69%)

Diploma from a technical / vocational or health college / institute with a GPA of 2.5/5 (65-69%)