Business: Marketing MBA - Marketing Analytics and Insights

Admissions to the Business: Marketing: Marketing Analytics and Insights, MBA been suspended as of summer 2022 and will be discontinued as of fall 2023. The Business: Marketing MBA admissions are not suspended and have a new curriculum starting Fall 2022. If you have any questions, please contact the department.

This is a named option in the Business: Marketing MBA.

Marketing action requires a balance of art and science, based on analytical thinking and a deep understanding of businesses and consumers. The A.C. Nielsen Center for Marketing Analytics and Insights offers the premier full-time MBA in Business: Marketing program with a named option in Marketing Analytics and Insights. The center was established in 1990 and is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. It was created to train MBA students in the specialized ideas, issues, and techniques of marketing research, as well as to help discover and disseminate new marketing research knowledge. See theprogram websitefor more information.

A bachelor’s degree from a regionally accredited U.S. institution or a comparable degree from an international institution is required. International applicants must have a degree comparable to a regionally accredited U.S. bachelor’s degree. You must have completed your undergraduate degree, or similar, before starting graduate school.

A minimum undergraduate grade-point average (GPA) of 3.00 on the equivalent of the last 60 semester hours (approximately two years of work) or a master’s degree with a minimum cumulative GPA of 3.00 is required. Applicants from an international institution must demonstrate strong academic achievement comparable to a 3.00 for an undergraduate or master’s degree. The Graduate School will use your institution’s grading scale. Do not convert your grades to a 4.00 scale.

Every applicant whose native language is not English, or whose undergraduate instruction was not in English, must provide an English proficiency test score. TOEFL scores must be submitted electronically via ETS. IELTS scores can be submitted electronically or by paper.  Our office address is: UW-Madison Graduate School, Office of Admissions, 232 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706.  Your score will not be accepted if it is more than two years old from the start of your admission term. Country of citizenship does not exempt applicants from this requirement. Language of instruction at the college or university level and how recent the language instruction was taken are the determining factors in meeting this requirement.

Applicants are exempt if: