Business Strategy and Innovation Management (MSc)

Learn the knowledge and skills to develop and manage new products, services and business models on this Business Strategy and Innovation Management master’s course. You’ll develop an in-depth understanding of the latest concepts in strategy and innovation, with a focus on business growth and sustainability issues.

With this master’s in strategic management you can go into any organisation that is interested in developing new products or business models.

On this UK master’s course at the University of Southampton, you’ll explore how different aspects of strategy and innovation can be used to:

• help companies become more competitive
• drive change in industries
• create new business opportunities

You'll also learn about the strategic and management challenges of developing, implementing and marketing new products and services.

Among the latest topics that you’ll cover are:

• the sharing economy
• disruptive technologies
• service innovation concepts
• social, environmental and economic sustainability
• growth, innovation and technology transfer

You can fit this master’s in strategy and innovation to your own interests or career plans by choosing optional modules on subjects such as marketing, retailing in the digital age, or entrepreneurship and new business venturing.

You’ll also benefit from:

• strong links with businesses such as Sainsbury’s and Rolls-Royce
• visits to businesses to find out how they innovate
• guest lectures by industry partners

The course content is directly informed by the work of academics who are carrying out research into digital innovation, new business models and sustainability through our Centre for Inclusive and Sustainable Entrepreneurship and Innovation.

Course lead

Your course leader is Dr Atefeh Maghzi

Dr. Atefeh Maghzi is a Lecturer in Strategy and Entrepreneurship at Southampton Business School. She has a Ph.D. in Strategic Management from the University of Newcastle in Australia. Prior to joining the University of Southampton, she was working as a lecturer at Middlesex University London, and an Academic Fellow at the University of Melbourne in Australia.

You'll need a 2.1 degree with evidence of qualitative study, such as:

• business
• economics
• science
• engineering
• management and marketing
• communication
• education
• political science
• sociology
• IT

Find the equivalent international qualifications for your country.

We do not accept the following subjects:

• Language Studies – degrees that focus on learning a language or how to translate, such as 'Business English', 'Applied English', or 'Translation', are not acceptable. However, this restriction does not apply to ‘English’ and ‘English literature’ degrees of the kind taught in the UK.
• Art/Design/Vocational Studies – degrees that focus on learning a particular form of art, craft or vocation. These include degrees in art, graphic design, photography, television broadcasting, script writing, or performance/dance.

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