Bachelor of Business Studies

Why study Business Studies at UL?

If you are interested in gaining expertise in a specific business discipline, the Bachelor of Business Studies (BBS) (Hons) degree offers you a broad choice of options which will enhance your employability on graduation. The BBS degree at UL is among the most popular business courses in Ireland, partly owing to the Kemmy Business School achieving EQUIS, AMBA and AACSB accreditation, which means it is listed amongst the top 1% of business schools worldwide.

The Bachelor of Business Studies (BBS) programme will provide you with a broad business education. You will study the core business principles of accounting, economics, risk management and insurance, human resource management and marketing - specialising in one area as your “major” in the second semester of Year 2. Theory will be brought to life through work on practical business projects in addition to an eight month work placement in industry.

Dual Degree Opportunity

In addition, students can avail of an amazing opportunity to earn a second degree from a leading international business school. Under this ‘dual degree’ pathway, Bachelor of Business Studies (BBS) students spend their first two years studying in Limerick and their last two years studying at another Business School (while retaining the benefits of UL arranged work placement). Our six partner institutions are located in France, Germany, Poland and Japan. Upon successful completion of their four years of study, students will receive both UL’s Bachelor of Business Studies degree and an equivalent degree from the other business school.

Dual Degree partners:

Audencia Business School (Nantes, France)

Excelia Business School (La Rochelle, France)

Kedge Business School (Marseille, France)

Grenoble School of Management (Grenoble, France)

Kozminski University (Warsaw, Poland)

Nagoya University of Commerce & Business (Nagoya, Japan)

Pforzheim University Business School (Pforzheim, Germany)

The BBS suite of programmes includes;

1. Bachelor of Business Studies

This option does not include the study of a language.

Upon entry, students who meet additional language requirements could elect to study one BBS with Modern Language programmes. Students wishing to take a language option must have a H4 in that language, with the exception of Japanese or Beginners Spanish where a H4 in a language other than English is required. They are;

2. Bachelor of Business Studies with French (advanced)
Students taking BBS with French will study the French language stream throughout the four years of the programme, along with their regular Business subjects. Find out about the programme structure | Read more about the French for Business module

3. Bachelor of Business Studies with German (advanced)
Students taking BBS with German will study the German language stream throughout the four years of the programme, along with their regular Business subjects. Find out about the programme structure | Read more about the German for Business module

4. Bachelor of Business Studies with Japanese (beginners)
Students taking BBS with Japanese will study the Japanese language stream throughout the four years of the programme, along with their regular Business subjects. Find out about the programme structure | Read more about the Japanese for Business module

5. Bachelor of Business Studies with Spanish (beginners or advanced)
Students taking BBS with Spanish (Beginners or Advanced) will study the Spanish language stream throughout the four years of the programme, along with their regular Business subjects. Find out about the programme structure | Read more about the Spanish for Business module

Employability skills from this degree

Spending time abroad during your degree helps you to develop cultural awareness and adapt to new environments. Graduates from this programme develop employability skills including:

• Understanding organisational behaviour and structure
• Analytical and critical thinking skills
• A creative approach to problem-solving
• Decision-making
• Persuasive written and oral communication
• Numeracy and the ability to research, interpret and use business and financial data
• Self-reliance, initiative and the ability to manage time, projects and resources
• Understanding and critiquing theories and ideas
• Appreciating the causes and effects of economic and other external changes 

Career opportunities based on Major option chosen

Accounting and Finance

• Accountant
• Banker
• Client Services Administrator
• Financial Advisor
• Operations Manager
• Regulatory Analyst
• Tax Consultant
• Research Assistant
• Trainee Money Broker
• Swaps Administrator
• Portfolio Management
• Wealth Management
• Finance Analyst
• Trader

Risk Management and Insurance

• Risk Analyst
• Insurance Underwriting
• Fund Management
• Claims Assessment
• Insurance Law Specialist
• Loss Adjuster
• Risk Adviser
• Computer Programmer
• Insurance Administrator
• Life and Pensions Underwriter
• Investment Accountant
• Insurance/Reinsurance Broker
• Captive Manager
• Captive Broker

Marketing

• Marketing Executive
• Marketing Manager
• Brand Manager
• Sales Representative
• Business Development Manager
• Key Account Manager (Advertising)
• Public Relations Manager
• Digital Marketing & Social Media Executive
• International Marketing Manager
• Logistics Manager
• Retail Manager
• Marketing Analyst/Researcher
• Media Planner/Buyer
• Marketing Assistant