This course is developed and accredited by the Chartered Institute of Public Relations (CIPR). It is ideal if you are an established PR professional with industry experience, and:
- A manager looking to progress into a senior communications or advisory role, or
- A PR professional who has completed the CIPR Professional PR Certificate
As part of this course you'll:
- Develop your existing skillset using real-life examples, with the option to use your current place of work as a case study
- Complete three assessed units that reflect professional public relations practice
- Each unit will focus on an element involved in delivering a PR campaign: strategic objectives, content and delivery, and evaluation and professional ethics
- Attend two days of teaching on-campus
- Undertaking your assignments through self-directed study with the support of course tutors via email, phone or video calls
