Communication Arts: Advertising and Public Relations

Students in the Advertising and Public Relations option develop knowledge and skills relating to the use of strategic communication practices within a variety of settings such as ad agencies, commercial businesses, and nonprofit organizations. A dynamic mix of historical, social, ethical, organizational, creative, analytical, and experiential perspectives is used to create a strong foundation for professional success and graduate study. Coursework covers topics such as earned and paid media, social media, graphic design, media writing, data analytics, and audience research. Some courses use field trips and guest speakers to keep students up-to-date with current trends. An internship in advertising and public relations is required.

Upon completion of the Communication Arts program, students will be able to:

• Analyze how creativity, artistry, narrative, identity, persuasion, and ethics shape messages and relationships produced within a variety of social, organizational, and industry contexts.
• Demonstrate knowledge and skills that give them expertise and proficiency in areas such as human relations, social media, digital video, audio production, graphic design, writing, and speaking.
• Know the history of communication practices and understand how media technologies and messages have impacted societies, cultures, organizations, and businesses.
• Effectively research and creatively explore communication practices, experiences, and trends using high quality sources of information, multiple modes of inquiry, and multiple presentation formats.
• Identify professional interests or career paths by working with the Internship and Career Planning Office and by engaging with communication settings outside the classroom through internships, service learning, field trips, and independent studies.

Secondary and/or university transcript(s) of any coursework taken prior to applying to UNH, with English translations, are required. International documents received by UNH Admissions are verified, scanned, and confidentially destroyed. Official documents submitted will not be returned to the student.

Ideally, the letter should be from a student's school counselor or teacher. UNH does not require more than one recommendation and our preference is to receive no more than two. Excess recommendations may delay the admissions review process.