Contemporary Retail BA Honours

Course summary

In an era defined by rapid technological advancements and ever-shifting consumer behaviours, the demand for individuals equipped with the expertise to navigate the evolving retail landscape has increased. Our innovative curriculum is designed to meet this demand head-on.

On our Contemporary Retail BA, you’ll gain insight into how customer behaviour impacts retail decision-making, in the UK and globally. Nestled in the heart of central London, the epicentre of the nation's retail industry, our program will empower you with the strategic acumen essential for driving organisations and contributing to the broader economy.

Our comprehensive course covers all aspects of retail, with a distinct emphasis on three key pillars: technology, innovation and ethical considerations. We believe in fostering a mindful approach to commercial strategies that not only prioritise profit but also centre on people and the planet.

The course can be uniquely tailored to your interests and aspirations, with specialisations available across various retail sectors, including fashion, luxury, sports and leisure and grocery retail. But we don't just stop at theory. We’re dedicated to providing you with authentic learning experiences through partnerships with leading retailers, giving you the chance to apply your skills in real-world workplace settings, enriching your knowledge with practical expertise.

Additionally, between your second and third year of study, you'll also have the opportunity to spend a year in industry applying your knowledge in a real-work environment or gain international experience with a year studying abroad.

Be empowered to tackle the ever-evolving challenges of the retail world, shaping its future with confidence.

Top reasons to study with us

• Experience real-world learning, through partnerships with local and industry-leading retailers, enabling you to apply your skills in authentic workplace settings
• Learn from experienced retail practitioners with extensive industry experience alongside retail and digital academic specialists, in the epicentre of UK retail
• Delve into contemporary issues and digital innovation within retail and learn how to market traditional high-street stores as well as manage evolving channels including digital and social media shopping channels
• Experience innovative learning and assessment methods that allow you to learn in different ways
• Be equipped with sought-after skills and knowledge in retail, business and marketing practice to gain a competitive edge and become a mindful leader
• Put theory into practice on a year-long work placement or gain international experience studying abroad
• Cultivate your creativity and refine your digital skills with access to our dedicated digital marketing lab, Switch 23