Creative Advertising

Throughout a career-focused curriculum, students can develop the professional skills and knowledge and the digital literacy and teamworking abilities to produce original ideas through high level creative thinking. Students can embrace various creative advertising roles required throughout a wide range of advertising projects, working in collaborative teams.

Tutor-led, student-led, and independent learning sessions are at the core of our teaching approach. The learning experience encourages students to push their creative thinking so that they embrace learning through failed ideas and concepts, as this is the path to innovative and original project solutions. This is alongside students learning to respond to advertising briefs which require a sound grasp of commercial communications, and the ability to identify and reach defined audiences.

Through extensive practice in the studio, students can develop their strategic, conceptual, copywriting, planning, pitching, and creative problem-solving skills. In the final year, students are able to refine their portfolio of work and be part of a showcase of advertising campaigns across different communication channel.

The programme utilises a dynamic mix of delivery methods to make for an enriched and engaged student experience. Up-to-date digital blended teaching methods are used to support an education that reflects the current landscape.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course thats right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

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In increasingly competitive global markets, it is the brands with creative, engaging, and innovative advertising that stand out from the crowd.

The BA (Hons) Creative Advertising degree at Lincoln encourages students to become adaptive creative thinkers, who can work in small teams to develop their thoughts into concepts that can be turned into creative campaigns.

The course explores the relationship between conceptual thinking, copywriting, and design. It gives students the tools to develop an understanding of the integrated nature of effective advertising.

Students have the opportunity to work on creative briefs for clients through a range of media, from television and print to digital and ambient advertising, gaining the practical skills and insight needed to meet real-world challenges.

Our academics are experienced practitioners who maintain industry links, helping to create opportunities for work experience. The course has an extensive range of long-standing relationships with some of the biggest advertising agencies in the world such as VCCP, Grey, Leo Burnett, Saatchi & Saatchi, and Ogilvy.

Students have the opportunity to enter prestigious international competitions, such as Design and Art Direction (D&AD), You Can Now (YCN), and Cannes Future Lions. Find out more about our students' recent competition success: https://www.lincoln.ac.uk/home/lsd/studentawards

You can also find out more about the work of our staff and students by following our dedicated Creative Advertising Instagram account: https://www.instagram.com/ca_lincoln/