Creative and Cultural Industries: Art Direction

This course prepares you for a career in art direction in the creative industries. You will develop practical, conceptual and analytical skills in visual communication to create effective advertising and visual identities for organisations and projects. 

You will learn to visualise, collaborate, experiment and project manage as you work on real-world projects with other students and industry professionals. You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. You will have creative freedom and be encouraged to undertake non-commercial creative projects. 

You'll also have lots of opportunities to work on live projects with creative companies and institutions, as well as being able to work with your classmates in our student-powered creative agency, Studio KT1. 

Throughout the course you'll also develop the commercial and organisational skills and understanding needed to work effectively in the creative and cultural sector.

For examples of what our students are up to on the course, check out our Insta.

Reasons to choose Kingston

• Becoming part of our creative agency, StudioKT1.com, you'll gain practical experience by working on exciting paid live briefs from companies such as Unilever and Mozilla Foundation.
• Kingston School of Art's industry-standard, cutting-edge workshops, studios and making spaces are accessible to all students.
• Facilities include world-class 3D workshops, digital media labs, printmaking, film and photography facilities. Kingston has an ethos of Thinking Through Making.

Tawjihi (General Secondary Education Certificate)

• International Foundation Year will be required

After you graduate

This degree prepares you for a career in art direction and advertising in creative enterprises such as fashion and media. Once you graduate, you will be ready to apply your commercial expertise to the creative industries, combining your understanding of art design and knowledge of commercial practices.